Publications

Educators

December 2016
Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Ethics; Marketing Reference Programs

2018
Working Paper

Conceptions of Ethics in the Cannabis Industry: The Case of Boston, MA

By: Kristin Sippl

Work in progress exploring the consumer demand for and conceptualizations of social, economic, and environmental ethics in the emerging cannabis industry, and the private sector’s and civil society’s response. Draws on interviews and fieldwork from Portland, OR,... View Details

Keywords: Cannabis Industry; Ethics; Demand and Consumers; Boston

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October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Consumer Products Industry

Educators

06 Apr 2011
Working Paper Summaries

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

Keywords: by Alessandro Bucciol, Natalia Montinari & Marco Piovesan

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

is in charge of Organic & Non-GMO Product Marketing at Indigo Agriculture And Eisen has just launched Plant Snacks. Given all this change, building consumer trust is critical. As Conklin observed, “there... View Details

December 1998 (Revised April 1999)
Case

Mind of the Market: Genetics and Behavior, Primer Five

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 2009
Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel

Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details

Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Journalism and News Industry; United States

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

global accelerator in which judges across international regions are randomly assigned to evaluate startups headquartered across the globe.” Case Studies and Materials Rolex SA Doug J. Chung “Rolex SA was one of the most successful... View Details

April 1994 (Revised April 1996)
Case

World Sugar Industry and Tate & Lyle

By: Nancy F. Koehn

Keywords: Consumer Products Industry

26 Jun 2000
Research & Ideas

A New Ecosystem for Business and Society

dominant form of organization has been of a hierarchy. Now and in the future, Clark said, many more people in the organization will be responsible for taking action and initiating strategic activities. As... View Details

Keywords: by Martha Lagace

26 Nov 2019
News

Collective Genius: Leading Innovation and Digital Transformation

emerging technologies to innovate and create differentiated customer experiences, people in organizations have to work differently, Hill says. Corporations are finding that digital transformation often View Details

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

Educators

Web

Patients - Institute For Strategy And Competitiveness

systemic restructuring driven by providers, health plans and other stakeholders. Redefining Health Care describes the roles that consumers should play in a value-based system, View Details

01 Dec 2017
News

Alumni and Faculty Books for December 2017

group that first voiced skepticism, demanded accountability, and catalyzed dissent. Andrew Zimbalist is the leading researcher on the hidden costs of hosting megaevents like the Olympics View Details

2011
Working Paper

Quantity vs. Quality: Exclusion by Platforms with Network Effects

By: Andrei Hagiu

This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details

Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy

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01 Apr 2000
News

A Place in the Sun

The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey... View Details

Keywords: Julia Hanna and Garry Emmons

01 Dec 2018
News

Alumni and Faculty Books for December 2018

neurodiversity. Questions for managers to ask: How am I doing, and how can I do better? How are my people doing, and how might I help? How do I manage my team? And how can I... View Details

October 2022
Article

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald

How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details

Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Consumer Products Industry; Consumer Products Industry; Switzerland

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July – August 2008
Article

Leaders in Denial

By: Richard S. Tedlow

Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital... View Details

Keywords: Decision Choices and Conditions; Judgments; Leadership; Demand and Consumers; Auto Industry; United States