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  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

817-016 Mark43 The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large... View Details
Keywords: Sean Silverthorne
  • Web

Online Digital Marketing Strategy Course | HBS Online

objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain View Details
  • 28 Aug 2012
  • First Look

First Look: August 28

and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability... View Details
Keywords: Susan Young; Food Services and Drinking Places; Food Services and Drinking Places
  • 25 Feb 2025
  • Blog Post

Making a broader impact with multiple disciplines: Santosh Iyer (MBA 2020)

experience sparked my lifelong passion for innovation and led me to create Moonshot, a platform that gives high school students hands-on exposure to medical device design. The Rock Summer Fellowship and... View Details
  • 16 Aug 2016
  • First Look

August 16, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51481 The Value of Trading Relationships in Turbulent Times By: Di Maggio, Marco, Amir Kermani, and Zhaogang Song Abstract—This paper investigates how dealers’... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

chainsaws with four-stroke engines the leaders in cars, boats, and generators. Should the company be an invention company licensing its technology; an engine designer and manufacturer selling to auto,... View Details
Keywords: Carmen Nobel
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers View Details
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries... View Details
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

regularly explore together: (1) Who is your primary customer? Have you organized your company to deliver maximum value to that customer? (2) How do your core values prioritize shareholders, employees, View Details
Keywords: Sean Silverthorne
  • 01 Oct 2013
  • First Look

First Look: October 1

often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections)... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

more "collaborative." Too often, however, companies fail to distinguish among the various choices they face with respect to alternative modes of collaboration. Collaborative innovation can take a wide variety of forms, each with profound implications for... View Details
Keywords: Martha Lagace
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business... View Details
Keywords: Martha Lagace
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create View Details
Keywords: Martha Lagace
  • 01 Apr 2002
  • News

HBS Press Books in Brief

HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 19 May 2009
  • First Look

First Look: May 19, 2009

commercialization and adoption. Emerging opportunities must be nurtured, and the transition to high growth must be managed. Once breakthrough innovations catch hold, growth must be funded View Details
Keywords: Martha Lagace
  • 23 Jun 2009
  • First Look

First Look: June 23

decide which customers to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

management of variability often requires a company to influence customers' behavior. Managers attempting that kind of intervention can follow a three-step process: diagnosing the behavioral problem, designing an operating role for View Details
Keywords: Sean Silverthorne