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- All HBS Web
(2,493)
- People (2)
- News (546)
- Research (1,706)
- Events (3)
- Multimedia (9)
- Faculty Publications (949)
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
that GM is trying to transform itself. OnStar is "an onboard-communications service that GM is pushing at customers in a bid to become a much more than the world's largest vehicle maker." GM... View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing View Details
Keywords: Judith A. Ross
- 01 Dec 2007
- News
A View from the Top
sector of the Philippine economy. For Sir Martin Sorrell (MBA ’68), it was “bringing up three boys who we couldn’t figure out how to turn into girls.” As group chief executive of WPP Group plc, one of the world’s largest advertising and marketing View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
both a car wax and dessert topping. At the moment, the cell phone is the closest thing we have to a fully converged device, said panelists, who represented device makers, telecom service providers, and operating system developers. Many... View Details
Keywords: by Sean Silverthorne
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
practitioners, and faculty Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
the quality of what's inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal. When is the provider of the final product or View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic that the Internet, which is... View Details
Keywords: by James Heskett
- 01 Jun 2012
- News
Letters to the Editor
Angie’s List is missing is a service that includes reviews and ratings of customers who fall into the category of slow-pay, no-pay, or threaten-not-to-pay; who threaten to sue; who ask for much more far... View Details
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 26 Apr 2011
- News
Do You See What I See?
already offers customized learning experiences to members of the Boston medical community. And a new student field study by Clive Chang (HBS ’11), Inessa Lurye (HKS/HBS ’13), and Mary Winn New (HBS ’11) makes a case for how and why HAM... View Details
- Web
Staff Directory | Baker Library
Collections & Archives Emilie Codega Manager, Customer Engagement Curriculum & Learning Services Debra Cuoco Paper Conservator for Special Collections Special Collections & Archives Debra is a paper... View Details
Joseph M. Segel
Home Shopping Network. Believing that he could do better than HSN, Segel introduced a softer sales approach and an expanded customer service function. Though HSN’s success spawned hundreds of “copy-cats,”... View Details
Keywords: Entertainment & Broadcast Media
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
services flow from the company to customers. Money flows in the reverse direction, from customers to the company and from the company to suppliers. Along the horizontal dimension are the company's... View Details
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
- Web
Learn with Baker Library: Baker Basics for Executive Education Participants | Baker Library
Help Center Learn with Baker Library: Baker Basics for Executive Education Participants Learn with Baker Library is a library service that provides customized e-learning modules covering topics from in-depth... View Details
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)