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Show Results For
- All HBS Web
(2,486)
- People (2)
- News (547)
- Research (1,700)
- Events (3)
- Multimedia (9)
- Faculty Publications (945)
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
- 06 May 2014
- First Look
First Look: May 6
authority, substituting their economic and political sovereignty for the people's. This has been accomplished by creating an enormous public service sector operating in the material interest of politicians themselves and of their big... View Details
Keywords: Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
licenses to operate in the country. In the face of these changes, the company has to figure out what its strategy should be to realize its vision of becoming a leading integrated financial services player offering View Details
Keywords: Anna Secino
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
Mark Egan, an assistant professor of finance at Harvard Business School and a co-author of the study. “The average settlement is in excess of $100,000 and the median is $40,000. These are costly offenses.” Included in the study was any record of View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
- 15 Mar 2024
- News
Hungry for Change
As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself was seeking better options. From... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
Birchbox, a beauty product subscription box service that has grown to more than 1 million subscribers. “We started raising funds and suddenly we were in rooms where there were no people who looked like us,” said Barna, now the first... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details
Keywords: Dina Gerdeman
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details
- Profile
Evelyne White
fine-tune the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy... View Details
Keywords: by Peter Jacobs
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
market for medical services there is almost no risk of being swept by “winner takes all.” Every regional market will have to be sold individually, so there is ample time to build up the business. The real challenge will be getting... View Details
Keywords: April White
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
was witnessing the inaugural flight of Blink, a European air-taxi service they had first conceived of while students at the School. The scene didn’t offer much drama — just another small plane taking off from the thousands of regional... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
service through which Zalora customers could purchase an annual membership to receive free shipping, similar to the Amazon Prime model. "Our research implies that it is very difficult for the average... View Details
- August 2000 (Revised February 2003)
- Case
Borders Group, Inc.
By: Zeynep Ton and Ananth Raman
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
- 13 Apr 2010
- First Look
First Look: April 13
Publication:Manufacturing and Service Operations Management (forthcoming) Abstract We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between View Details
Keywords: Martha Lagace
- December 2003
- Teaching Note
Capital One Financial Corporation (TN)
By: Bharat N. Anand and Michael G. Rukstad
Teaching Note to (9-700-124). View Details