Customer Base Analysis - Publications - Faculty & Research

01 Jun 2012
News

Think Locally, Act Globally

integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing approximately US$1 billion in network... View Details

Keywords: Garry Emmons; Telecommunications; Information

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

theoretical prediction using a novel methodology based on the classic gravity equation in economics and measures of knowledge distance. Using a custom dataset of patents filed by all global subsidiaries of... View Details

Keywords: Dina Gerdeman

26 Jul 2016
First Look

July 26, 2016

data from hospitals, we examine mispricing via "upcoding," which involves misclassifying ailment severity. Archival analysis indicates less stringent regulatory enforcement of upcoding for beneficent nonprofit hospitals, defined... View Details

Keywords: Sean Silverthorne

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship... View Details

Keywords: by James Heskett

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

analysis. Many of them could be regarded as "indirect" performance measures, presumably of interest to managers and the investment analysts who regularly examine their work. They included such things as the proportion of new business referred by existing... View Details

Keywords: by James Heskett

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

analysis is possible, commit to moving in a particular direction, carefully plan the immediate next steps, work hard to learn from execution and experiment, seize opportunities along the way, and be prepared to recalibrate an... View Details

Keywords: by Joseph L. Badaracco

01 Jun 2016
News

Case Study: On the Table

their experience, real estate, and logistics. In exchange, you can expand their product offerings and grow their customer segment. —Cindy Park (PLDA 12, 2013) Here are my quick thoughts based on years of... View Details

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details

Keywords: by Robert S. Kaplan

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

Infosys benchmark, including most firms within the software industry. Further, our companion large-sample econometric analysis suggests that there is very little evidence that globalization of any form is correlated with adoption of... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

01 Dec 2011
News

Research With Impact: Changing Global Health Practices

public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details

Keywords: birth control; Administration of Housing Programs, Urban Planning, and Community Development; Government

01 Sep 2009
News

E Ink’s Wild Ride

percent a year and is poised on the cusp of enormous change. In June, Prime View International (PVI) signed an agreement to acquire E Ink for about $215 million. Based in Taipei, Taiwan, PVI is E Ink’s largest View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

Web

Law, Management and Entrepreneurship - Course Catalog

interest to both U.S. and non-U.S. students. No prior legal training is assumed. Class discussion will be based on both business school cases and other materials including excerpts from judicial opinions, statutes, news reports and... View Details

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details

Keywords: by Dina Gerdeman; Food & Beverage

16 Jun 2009
First Look

First Look: June 16

Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's... View Details

Keywords: Martha Lagace

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

oncology expert in the Brigham and Women’s Hospital/ Dana-Farber Cancer Institute radiation oncology program, was a motivated and creative collaborator in exploring and then implementing and evaluating this initiative. While there are other medical image View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

Goldshlager’s opinion was based on a misunderstanding about the best cases. As she put it, “a great discussion case does not ‘illustrate best practices’—it presents a decision maker facing a complex challenge for which there is no one... View Details

Keywords: by James Heskett; Education

08 Nov 2021
Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

In the summer of 2020, Eric Westphal (MBA 2021) was looking for an internship where he would have the opportunity to work closely with a startup founder. He considered Boston based startups originally and then broadened his scope to look... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

Capabilities: A Meso Model of Sustained Innovation and Superior Firm Performance By: Harvey, Jean-François, Henrik Bresman, and Amy C. Edmondson Abstract—This paper complements the manager-centered analysis of dynamic capabilities with a... View Details