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  • All HBS Web  (2,955)
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  • April 2010 (Revised November 2011)
  • Teaching Note

Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4190 View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Marketing Strategy; Price; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)." Harvard Business School Teaching Note 104-190, April 2010. (Revised November 2011.)
  • Profile

Fola Folowosele

bar that I set for myself as well. How has HBS prepared you for your summer internship and long term career? I split my summer into two parts - I interned at PUMA for the first month before spending the rest of my summer as an internal View Details
Keywords: Consulting; Consumer Products
  • Web

Providing Scholarships for Impact on a Sector | Social Enterprise | Harvard Business School

Providing Scholarships for Impact on a Sector In debating how to approach its support of nonprofit leaders to attend HBS executive education programs, the Harvard Club of Australia–Victoria decided the best strategy was to make an impact... View Details
  • Article

Contagion of Cooperation in Static and Fluid Social Networks

By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
Keywords: Social Contagion; Social Networks; Cooperation; Behavior; Social Media
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Jordan, Jillian J., David G. Rand, Samuel Arbesman, James H. Fowler, and Nicholas A. Christakis. "Contagion of Cooperation in Static and Fluid Social Networks." PLoS ONE 8, no. 6 (June 2013).
  • 01 Aug 2014
  • News

A closer look at the industry of beauty

The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the Global Beauty Industry in 2010. Jones'... View Details
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

    Frank E. Gannett

    Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s View Details
    Keywords: Publishing & Print Media
    • 21 Aug 2019
    • News

    Analyzing Homelessness

    his company relocated to a site near a shelter and soup kitchen on the city’s west side, where many Cicero employees volunteer or work pro bono on strategy development. He finds cause for optimism in his work with city and state task... View Details
    • Profile

    Doha Tantawy

    internship, Doha will explore strategy consulting with Ernst & Young in New York. Looking ahead, she believes "the Middle East is a white space to be developed. I'd like to be involved in change in a broader way. Maybe politics?... View Details
    Keywords: Retail/Hospitality; Consulting
    • 03 Oct 2012
    • What Do You Think?

    Can We Bring Back the “Industrial Commons” for Manufacturing?

    may be "found mostly in state and community colleges and not so much in the Ivy leagues." But Hugh Quick commented, "Beware of government interference with schools." One positive example put forward was that of... View Details
    Keywords: by James Heskett; Manufacturing
    • 06 Sep 2024
    • Blog Post

    Harvard Business School Announces 2024 Goldsmith Fellows

    training, and college and career prep programs. Over the past two years, she also worked as an investment associate at ICA Fund, a nonprofit venture capital fund that uses investments to address the gender and racial wealth gap. She said, “Through the fellowship, I... View Details
    • 01 Sep 2007
    • News

    Getting Security Right

    Education classes,” he notes, “we often focus on the actions and strategies of political leaders because they offer compelling examples that are familiar to everyone.” Mills’s new book, Masters of Illusion: American Leadership in the... View Details
    Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information
    • 16 Nov 2017
    • News

    The Business of Social Justice

    businesses as well as evaluating, researching, and developing expansion strategies for NGOs in Vietnam and Laos. “It was nice to be settled and really learn about the language and culture of one place,” she recalls. “I even studied... View Details
    Keywords: Jennifer Myers
    • January 2021
    • Case

    Cinépolis

    By: Joshua D. Margolis and Fernanda Miguel
    Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain... View Details
    Keywords: Movies; Entertainment; Corruption; Risk Assessment; Communication Strategy; Crime and Corruption; Decision Making; Film Entertainment; Ethics; Leadership; Risk Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Mexico; Latin America; North and Central America
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    Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.
    • June 2025
    • Supplement

    The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

    By: Rosabeth Moss Kanter and Jacob A. Small
    Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details
    Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park
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    Kanter, Rosabeth Moss, and Jacob A. Small. "The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building." Harvard Business School Supplement 325-132, June 2025.
    • May 2009 (Revised December 2009)
    • Teaching Note

    Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

    By: John A. Quelch and Heather Beckham
    Teaching Note to Briefcase 4128 View Details
    Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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    Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)
    • 10 Aug 2015
    • News

    Support for the Healers

    has never been more important.” Central to Point of Care’s mission is the belief that patient care improves when health care providers are well supported. In addition to her finance, HR, and strategy responsibilities, Sandford also... View Details
    • 01 Mar 2011
    • News

    The Rankings Game

    weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details
    Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services
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