Publications

August 2003 (Revised April 2004)
Case

Building to a Crescendo

By: Noam T. Wasserman and Vishesh Kumar

Examines the efforts of an early-stage venture capital firm to formalize processes and build a pyramidal organization in an industry dominated by informal, unpyramidal structures. View Details

Keywords: Venture Capital; Organizational Structure; Business Startups

07 Oct 2014
News

Diane Hessan Steps Back into the CEO Role

October 2022
Supplement

Beam Dental (A): Pitch Deck Supplement 2

By: Rembrand Koning and Alicia Dadlani

Early pitch deck (two of two). This case is a supplement to Beam Dental (A) 723-355. View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; United States; Kentucky; Ohio

March 1998 (Revised October 1998)
Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

January 1989
Supplement

Suzanne de Passe at Motown Productions, Video

By: Linda A. Hill

Updates events in the case and draws a tighter focus on managing a start-up and women in leadership. View Details

Keywords: Management; Leadership; Gender; Business Startups

April 1992 (Revised March 1993)
Case

Sam Steinberg (A) and (B) (Condensed)

Covers the period from Steinberg's founding in 1917 through the company's growth to a major firm in 1969. View Details

Keywords: Management; Business Startups; Growth and Development

October 2003 (Revised December 2003)
Case

Orange Imagineering

By: Joseph B. Lassiter III and Todd H Thedinga

As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details

Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe

February 2024
Supplement

Ada: General Updates

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, updates the audience on which investor he chose as well as how Ada has grown since its Series B. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Venture Capital; Growth and Development

September 2023 (Revised January 2025)
Case

To Found or to Cofound? That Is the Question

By: Christina Wallace and Jo Tango

Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the serial commercial founder; and the MBA... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Partners and Partnerships

April 2019
Case

Boxed

By: Laura Huang, Andy Wu and Jiayi Bao

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

November 2011 (Revised February 2012)
Background Note

Location Choice for New Ventures: Choices within Cities

By: William R. Kerr and Alexis Brownell

Keywords: Business Startups; Urban Scope; Geographic Location

April 1984
Supplement

Johnson & Johnson (B): Hospital Services, James Burke, Video

By: Francis Aguilar

James Burke, chairman and CEO of Johnson & Johnson, discusses the decision to establish a hospital services company. The problem is that this new unit, created to serve 14 Johnson & Johnson companies, runs counter to the corporate culture where autonomy and... View Details

Keywords: Business Startups; Decision Making; Organizational Culture; Problems and Challenges; Health Industry