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  • March 1998 (Revised December 2000)
  • Case

Siebel Systems (A)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest
The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function. View Details
Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry
Related
  • 2007
  • Chapter

The Governance of New Firms: A Functional Perspective

By: Josh Lerner
Keywords: Corporate Governance; Business Startups
Related
  • 14 Mar 2022
  • News

Catching Up with Past NVC Winners

  • 23 Sep 2015
  • News

Birchbox CEO: It's Not All About the Box

  • 27 Apr 2017
  • News

Going with the Flow

“Where’s your cash register? I don’t hear the cash register ringing.” Cynthia Fisher (MBA 1990) still recalls the first words her father, a small-town accountant, uttered when he visited ViaCord’s startup offices in 1993. “That was his... View Details
  • Profile

Allie Corless

cleantech startup called Rentricity, I am thrilled to be able to focus all my energy on this one endeavor to ensure its success and longevity. How has your HBS experience shaped your career path? My HBS experience has helped me to realize... View Details
  • 16 Jan 2025
  • Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future

journey since graduating. Were your roles always related to climate and, if not, how did your journey lead you to pursuing a career in climate? I’ve been fortunate to stay in climate tech throughout my career. While at HBS, I interned at Membrion, a Series-A View Details
  • 22 Jan 2025
  • Blog Post

Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)

became my greatest allies. After HBS, I stepped into brand management roles at Procter & Gamble and Coca-Cola, where I honed my skills and learned to blend creativity with data-driven decision making. I later joined three tech View Details
  • 01 Dec 2022
  • News

Flying High

idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more expensive choice of private air... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 25 Apr 2016
  • News

Trail Blazer

Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why... View Details
Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation
  • Profile

Adam Kanner

laptops. Savvy entrepreneurs often find opportunity where others find flaws. For Adam Kanner, a former vice president for marketing and business development for the National Basketball Association, the empty seats triggered a startup... View Details
  • 25 Feb 2025
  • Blog Post

Alumni Career Journey: Lee Scott (MBA 2023) - Scaling Climate Tech Innovation

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked on TPG’s impact assessment team, Y Analytics, focused on energy, agriculture, food, and industrial deals. I learned to think deeply about measuring the impact of mission-driven... View Details
  • 05 Mar 2021
  • Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

trip, so I knew that HBS was a place where entrepreneurship thrived. With this in mind, I decided to jump at the opportunity to join Startup Bootcamp, a two-week Short Intensive Program (SIP) or class that takes place between the first... View Details
  • Web

IFC: Silicon Valley; Disrupting Silicon Valley with AI - Course Catalog

the Internet changed the landscape of the tech sector. Nearly every category incumbent across B2B and B2C was disrupted by Internet-first startups that dominate today’s “most valuable companies” list. Will history repeat itself as we... View Details
  • Career Coach

Laetitia Tiani Vessah

earnings. Her secret power is finding cool job opportunities across a range of industries & company stages. Her mission is to help you secure your bag! Work Experience: Procter & Gamble. Kapor Startup Fellow (pre-MBA internship), WSC &... View Details
  • March 1998 (Revised October 1998)
  • Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest
Supplements the (A) case. View Details
Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry
Related
  • 1999
  • Simulation

Launching a High-Risk Business CD

By: William A. Sahlman and Michael J. Roberts
Keywords: Business Startups; Risk and Uncertainty
Related
  • 11 Feb 2019
  • News

Hello Alfred Co-Founders: Knowing When to be Persistent

Keywords: Personal Services
  • 07 Aug 2019
  • News

Step Right In

he came to believe that most VR startups were stuck on a fundamental access problem: most people just don’t own VR headsets. And existing VR arcades are “essentially commoditized—it’s shooting a zombie,” he says. Askaryan saw more... View Details
  • 24 Mar 2022
  • News

Well Said

an entrepreneur class at HBS and was using that as you know, a starting point to explore various startup ideas. And once this idea came into my head, it was very clearly‚ both from, as I said, personal and professional perspective, felt... View Details