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  • February 1977 (Revised May 1993)
  • Case

WJAC (B): Financing a Growing Organization

By: Regina E. Herzlinger
Keywords: Organizations; Finance; Media and Broadcasting Industry
Citation
Find at Harvard
Related
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)

    Robert L. Vann

    Under Vann’s leadership, the Courier became the essential, and the only, newspaper that reported news and provided a positive showcasing of Pittsburgh’s growing black community. The paper became a very active political and community vehicle, pushing for better... View Details
    Keywords: Publishing & Print Media

      Russell Simmons

      Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant music form. By the end of the century, rap music had... View Details
      Keywords: Entertainment & Broadcast Media

        Helen R. Reid

        Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the Tribune employed more women than... View Details
        Keywords: Publishing & Print Media

          Frank A. Munsey

          Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable. Due to his efforts, Munsey’s... View Details
          Keywords: Publishing & Print Media

            James H. McGraw

            McGraw was the founder of both the magazine and book publishing empire. The firm originally specialized in publications for the technical field, but soon expanded into other disciplines, such as textbooks for colleges and high schools. McGraw publications have become... View Details
            Keywords: Publishing & Print Media

              Robert R. McCormick

              When McCormick inherited The Chicago Tribune from his uncle, it had less than 200,000 subscribers, was the third largest newspaper in Chicago, and was barely surviving. McCormick helped place the paper on solid financial ground even acquiring timber land in Canada to... View Details
              Keywords: Publishing & Print Media

                William F. Kerby

                Kerby was responsible for building the Wall Street Journal into the second largest national newspaper in the Unites States with a circulation in excess of 2 million. He championed the company’s diversification from a one-newspaper journal into a worldwide publishing... View Details
                Keywords: Publishing & Print Media

                  Frank Batten

                  Batten took the helm of his family’s newspaper empire in the late sixties and continued to enhance its scale and scope over three decades, yet his greatest achievement was the launch of a phenomenally successful cable channel. In 1982, Batten launched The Weather... View Details
                  Keywords: Publishing & Print Media

                    Amos Hostetter, Jr.

                    With a few thousand dollars, Hostetter and a partner embarked on the development of a small cable company in the early sixties. Beginning with two small towns in Ohio, Continental Cablevision grew by providing better reception to rural communities. Over a three decade... View Details
                    Keywords: Entertainment & Broadcast Media

                      Christine A. Hefner

                      The daughter of Playboy founder Hugh M. Hefner, Christine was responsible for the elimination of the company’s massive debt and the dramatic restructuring of the organization. Hefner eliminated a number of money losing ventures and invested heavily in cable television... View Details
                      Keywords: Publishing & Print Media

                        Leonard H. Goldenson

                        As head of the merged American Broadcasting Company and Paramount Pictures, Goldenson became known as the man who “wed television to the movies.” Goldenson was able to convince Disney Studios and Warner Brothers to produce TV shows for ABC, such as series “Maverick,”... View Details
                        Keywords: Entertainment & Broadcast Media

                          Walter D. Fuller

                          Fuller successfully stepped into Cyrus Curtis’ role and led the publishing company through 25 years of top level financial performance. He expanded the base of the company’s publications – most notably, the Saturday Evening Post – and achieved significant growth in the... View Details
                          Keywords: Publishing & Print Media

                            Frank N. Doubleday

                            Doubleday founded one of the most successful and enduring publishing companies in the United States. He acquired a series of specialty publishing companies including Garden City Publishing Company, Doran Book Shops, and the Crime Club. Doubleday was most known for his... View Details
                            Keywords: Publishing & Print Media

                              Cyrus H. K. Curtis

                              Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target advertising, and utilizing well-known... View Details
                              Keywords: Publishing & Print Media

                                Helen K. Copley

                                Copley took over the struggling California-based newspaper empire when her husband died in 1973. She sold a number of unprofitable divisions, streamlined the company’s flagship operations, expanded coverage on a variety of issues, and returned the organization to... View Details
                                Keywords: Publishing & Print Media

                                  Paul R. Andrews

                                  Starting as a college textbook salesman in 1935, Andrews rose through the ranks of Prentice-Hall to become its CEO in 1965. During his tenure, the company produced exceptional financial returns and its distribution operations were expanded to accommodate the shipment... View Details
                                  Keywords: Publishing & Print Media

                                    Wilton D. Cole

                                    Cole radically transformed the publishing company by selling the struggling magazine division in 1956, which, at the time, represented over 50% of the firm’s revenues. Through a series of targeted acquisitions and internal investment, Cole more than doubled the... View Details
                                    Keywords: Publishing & Print Media

                                      Richard W. Clark

                                      With his ageless persona, Clark had an uncanny ability to tap into the social consciousness of America’s youth. After having served in front of the camera for many years, most notably as host of American Bandstand, Clark formed his own production company which produced... View Details
                                      Keywords: Entertainment & Broadcast Media
                                      • 22 Feb 2019
                                      • News

                                      Empowering a New Generation of Business Leaders

                                      before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur... View Details
                                      Keywords: Margie Kelley; Arts, Entertainment
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