Publications

22 Feb 2023
News

How to Seed Organic Marketing in a Video-First World

Web

A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets... View Details

July 1984
Supplement

Paine Chemical Co., Inc.: What Is Market Price? (B)

By: Robert G. Eccles Jr.

Keywords: Markets; Price; Chemical Industry

March 1990
Article

Automobile Marketing in the Context of American Business History

By: R. S. Tedlow

Keywords: Marketing; Business History; Auto Industry; United States

July 2010
Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih

Teaching Note for 610081. View Details

Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China

2000
Chapter

Emerging Market Business Groups, Foreign Investors, and Corporate Governance

By: Tarun Khanna and Krishna G. Palepu

Keywords: Emerging Markets; Business Ventures; Foreign Direct Investment; Corporate Governance; Globalized Economies and Regions

March 2024 (Revised June 2024)
Case

Kashat: Navigating the Uncertainties of the Egyptian Fintech Market

By: Paul A. Gompers and Ahmed Dahawy

Karim Nour, the founder of Kashat, an Egyptian nano-lending fintech company, is contemplating how to manage the growth of his startup. Over the summer of 2022, Kashat's loan disbursements had grown by nearly 40%, fueled by macroeconomic instability in Egypt. However,... View Details

Keywords: Fintech; Business Model; Developing Countries and Economies; Acquisition; Business Exit or Shutdown; Mobile and Wireless Technology; Business Growth and Maturation; Business Startups; Financing and Loans; Capital; Financial Services Industry; Banking Industry; Egypt

February 2023
Case

Master Kong: Growing the Instant Noodles Market in China

By: Forest Reinhardt and Shu Lin

November 2022
Supplement

Why was Bosch so successful in the e-bike market

By: Ramon Casadesus-Masanell

April 2020
Teaching Note

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek

2020
Working Paper

Internal Models, Make Believe Prices, and Bond Market Cornering

By: Ishita Sen and Varun Sharma

Exploiting position-level heterogeneity in regulatory incentives to misreport and novel data on regulators, we document that U.S. life insurers inflate the values of corporate bonds using internal models. We estimate an additional $9-$18 billion decline in regulatory... View Details

Keywords: Life Insurers; Capital Regulation; Internal Models; Corporate Bonds; Regulatory Supervision; Concentrated Ownership; Bonds; Capital; Governing Rules, Regulations, and Reforms; Insurance; Investment Portfolio

SSRN

Article

Stability and Competitive Equilibrium in Matching Markets with Transfers

By: John William Hatfield and Scott Duke Kominers

This note surveys recent work in generalized matching theory, focusing on trading networks with transferable utility. In trading networks with a finite set of contractual opportunities, the substitutability of agents’ preferences is essential for the guaranteed... View Details

Keywords: Matching; Networks; Joint Ventures; Stability; Competitive Equilibrium; Core; Efficiency; Economics; Theory

Read Now

Fall 2005
Article

Games Hospitals Play: Entry Deterrence in Hospital Procedure Markets

June 2014
Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein

Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details

Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States

April 2014
Teaching Note

Taikang Insurance: Standing Out In China's Crowded Insurance Market

By: William C. Kirby and Erica M. Zendell

Article

Unravelling in Two-Sided Matching Markets and Similarity of Preferences

This paper investigates the causes and welfare consequences of unravelling in two-sided matching markets. It shows that similarity of preferences is an important factor driving unravelling. In particular, it shows that under the ex-post stable mechanism (the mechanism... View Details

Keywords: Welfare or Wellbeing; Body of Literature; Market Platforms

November 2005 (Revised September 2006)
Background Note

Accounting for Marketable Securities and the "Recycling" of Income

Gives an overview of accounting for equity investments less than 20%. Uses this accounting to introduce the issue of amounts included in the statement of comprehensive income during a different time period from its inclusion in net income (sometimes called "recycled... View Details

Keywords: Accounting; Investment; Equity