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      • November 2001
      • Case

      Charles Schwab Corp.: Introducing A New Brand

      By: Rajiv Lal and David Kiron
      As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
      Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry
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      Lal, Rajiv, and David Kiron. "Charles Schwab Corp.: Introducing A New Brand." Harvard Business School Case 502-020, November 2001.
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
      • November 2001 (Revised November 2001)
      • Supplement

      Chad-Cameroon Petroleum Project

      By: Benjamin C. Esty
      Spreadsheet to (9-201-068). Download only. View Details
      Keywords: International Finance; Emerging Markets; Developing Countries and Economies; Energy Industry
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      Esty, Benjamin C. "Chad-Cameroon Petroleum Project." Harvard Business School Spreadsheet Supplement 202-710, November 2001. (Revised November 2001.)
      • October 2001 (Revised January 2002)
      • Case

      OAO YUKOS Oil Company

      By: Malcolm S. Salter and Joshua N. Rosenbaum
      This case presents the history and current position of Russia's second-largest oil company, YUKOS, as it seeks listing on the NYSE as an ADR and attempts to rid itself from a punishing "governance discount" by the capital markets. This is a company with a history of... View Details
      Keywords: Stocks; Capital Markets; Corporate Governance; Developing Countries and Economies; Energy Sources; Energy Industry; Russia
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      Salter, Malcolm S., and Joshua N. Rosenbaum. "OAO YUKOS Oil Company." Harvard Business School Case 902-021, October 2001. (Revised January 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller(B): Creating Innovation Streams

      By: Sandra J. Sucher and Stacy McManus
      In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
      Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
      • October 2001
      • Case

      TIGR and ILRI: Solving Problems with Genomics

      By: Ray A. Goldberg and James M Beagle
      Discusses nonprofit institutional leadership applying advances in genetic science to solve health and animal problems in industrial countries and the developing world. View Details
      Keywords: Developing Countries and Economies; Health; Technological Innovation; Leading Change; Emerging Markets; Genetics; Non-Governmental Organizations; Technology Adoption; Biotechnology Industry
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      Goldberg, Ray A., and James M Beagle. "TIGR and ILRI: Solving Problems with Genomics." Harvard Business School Case 902-409, October 2001.
      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller (A): Innovation by Design

      By: Sandra J. Sucher and Stacy McManus
      Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details
      Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
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      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation Initiative: Wichita

      By: Michael E. Porter
      This study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the Wichita region overall, as well as detailed assessments of two representative clusters—aerospace vehicles and defense and plastics. The report... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Industrial Products Industry; Aerospace Industry; Kansas
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      Porter, Michael E. "Clusters of Innovation Initiative: Wichita." Council on Competitiveness, Washington, DC, October 2001. (Report.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation: Regional Foundations of U.S. Competitiveness

      By: Michael E. Porter
      Competitiveness has tended to be seen primarily from a federal perspective, and national policies and circumstances surely affect the prosperity of our economy. However, the Clusters of Innovation Initiative was undertaken with the realization that the real work of... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; United States
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      Porter, Michael E. "Clusters of Innovation: Regional Foundations of U.S. Competitiveness." Council on Competitiveness, Washington, DC, October 2001. (Report.)
      • October 2001
      • Article

      The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems

      By: Gillian Ku and Deepak Malhotra
      Keywords: Internet and the Web; Auctions; Growth and Development; Strategy; Problems and Challenges
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      Ku, Gillian, and Deepak Malhotra. "The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems." Negotiation Journal 17, no. 4 (October 2001): 349–361.
      • October 2001 (Revised August 2005)
      • Case

      Zipcar

      By: Myra M. Hart and Wendy Carter
      Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details
      Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry
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      Hart, Myra M., and Wendy Carter. "Zipcar." Harvard Business School Case 802-085, October 2001. (Revised August 2005.)
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • August 2001
      • Case

      Charmed Technology

      By: Youngme E. Moon
      Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
      Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
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      Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
      • August 2001 (Revised April 2005)
      • Case

      Surface Logix

      By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
      Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
      Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio
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      Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, August 2001. (Revised April 2005.)
      • July 2001 (Revised December 2001)
      • Case

      American Express Interactive

      By: Lynda M. Applegate
      Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
      Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
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      Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
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