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  • September 2015 (Revised July 2016)
  • Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin
This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details
Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey
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Alcácer, Juan, and Esel Çekin. "Turkish Airlines: Widen Your World." Harvard Business School Case 716-408, September 2015. (Revised July 2016.)
  • May 2006 (Revised April 2009)
  • Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)

    Stephen P. Bradley

    Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

    Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications
    • Teaching Interest

    MBA Required Curriculum-- Strategy Course

    By: Ramon Casadesus-Masanell

    The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

    • A firm's operative environment and how to sustain competitive advantage.
    • How to generate superior value for customers... View Details
    Keywords: Strategy; Competitive Strategy; Competitive Advantage
    • February 2001 (Revised October 2001)
    • Case

    JetBlue Airways: Starting from Scratch

    JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details
    Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry
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    Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
    • April 2021 (Revised March 2024)
    • Case

    Social Media War 2021: Snap vs. Facebook vs. TikTok

    By: David B. Yoffie and Daniel Fisher
    This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
    Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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    Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
    • 26 Jan 2010
    • Other Presentation

    Regions and Competitiveness: Implications for Saudi Arabia

    By: Michael E. Porter
    Competitiveness presentation delivered at the Global Competitiveness Forum, Riyadh, Saudi Arabia. View Details
    Keywords: Economics; Saudi Arabia
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    Porter, Michael E. "Regions and Competitiveness: Implications for Saudi Arabia." Global Competitiveness Forum, Riyadh, Saudi Arabia, January 26, 2010.
    • June 2018
    • Case

    American Airlines' Value Pricing (Abridged)

    By: Alvin J. Silk and Sunil Gupta
    This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
    Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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    Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
    • March 2002 (Revised May 2007)
    • Case

    Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

    By: V.G. Narayanan and Lisa Brem
    The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
    Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada
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    Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
    • December 2021 (Revised May 2025)
    • Case

    Bed Bath & Beyond: The New Strategy to Drive Shareholder Value

    By: Benjamin C. Esty and Daniel W. Fisher
    At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Value Creation; Diversification; Corporate Governance; Leading Change; Performance Evaluation; Valuation; Investment Activism; Retail Industry; Consumer Products Industry; United States
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    Esty, Benjamin C., and Daniel W. Fisher. "Bed Bath & Beyond: The New Strategy to Drive Shareholder Value." Harvard Business School Case 722-408, December 2021. (Revised May 2025.)
    • July 2012 (Revised July 2015)
    • Case

    Nalli Silk Sarees (A)

    By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
    Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details
    Keywords: Pricing Strategy; Price; Strategy; Family Business; Growth and Development; Brands and Branding; Growth and Development Strategy; Expansion; Competitive Strategy; Apparel and Accessories Industry; India
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    Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (A)." Harvard Business School Case 113-004, July 2012. (Revised July 2015.)

      Rebecca A. Karp

      Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

      • 31 May 2012
      • Other Presentation

      Creating Shared Value: The Path Forward

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); On Competition (Harvard... View Details
      Keywords: Society; United States
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      Porter, Michael E. "Creating Shared Value: The Path Forward." Shared Value Leadership Summit, FSG, Boston, MA, May 31, 2012.
      • February 2008 (Revised November 2015)
      • Case

      Danaher Corporation

      By: Bharat Anand, David J. Collis and Sophie Hood
      Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details
      Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Organizational Culture; Corporate Strategy; Value Creation
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      Anand, Bharat, David J. Collis, and Sophie Hood. "Danaher Corporation." Harvard Business School Case 708-445, February 2008. (Revised November 2015.)
      • 13 Jan 2014
      • News

      Michael Porter on the Fundamental Problem for Investors

      • January 2015
      • Case

      Eataly: Reimagining the Grocery Store

      By: Sunil Gupta, Michela Addis and Ruth Page
      Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
      Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Retail Industry; Food and Beverage Industry; Europe; Asia; North and Central America
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      Gupta, Sunil, Michela Addis, and Ruth Page. "Eataly: Reimagining the Grocery Store." Harvard Business School Multimedia/Video Case 515-708, January 2015.
      • 9 Jun 2011
      • Other Presentation

      Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
      Keywords: Society
      Citation
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      Porter, Michael E. "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society." Shared Value Leadership Summit, FSG, Cambridge, MA, June 9, 2011.
      • 2 Mar 2011
      • Other Presentation

      The Future of Corporate Citizenship: Creating Shared Value

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
      Keywords: Society; United States
      Citation
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      Porter, Michael E. "The Future of Corporate Citizenship: Creating Shared Value." Celebrating Corporate Citizenship Forum, New York Stock Exchange, New York City, NY, March 2, 2011.
      • October 1992 (Revised September 1996)
      • Case

      McDonald's Corporation

      By: David M. Upton and Joshua D. Margolis
      McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
      Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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      Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
      • 29 Jun 2005
      • Other Presentation

      Chile’s Competitiveness: Where Does the Country Stand?

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2004, (World Economic... View Details
      Keywords: Economics; Chile
      Citation
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      Porter, Michael E. "Chile’s Competitiveness: Where Does the Country Stand?" Institute for Strategy and Competitiveness, Santiago, Chile, June 29, 2005.
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