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Show Results For
- All HBS Web
(2,954)
- People (4)
- News (659)
- Research (1,821)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,092)
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- Profile
Fola Folowosele
bar that I set for myself as well. How has HBS prepared you for your summer internship and long term career? I split my summer into two parts - I interned at PUMA for the first month before spending the rest of my summer as an internal View Details
- May 20, 2016
- Comment
World Health Organization Lacks Leadership to Combat Pandemics
By: John A. Quelch
When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details
Keywords: Global Health; World Health Organization; World Bank; Pandemics; Emergency Preparedness; Experience and Expertise; Decisions; Forecasting and Prediction; Communication Strategy; Nonverbal Communication; Framework; Governance; Government and Politics; Health; Management; Practice; Problems and Challenges; Projects; Risk and Uncertainty; Human Needs; Civil Society or Community; Social Issues; Welfare or Wellbeing; Biotechnology Industry; Health Industry; Journalism and News Industry; Medical Devices and Supplies Industry; Public Administration Industry; Tourism Industry; Transportation Industry; Travel Industry; Africa; Asia; Europe; Latin America; North and Central America; South America; West Indies
Quelch, John A. "World Health Organization Lacks Leadership to Combat Pandemics." Harvard Business School Working Knowledge (May 20, 2016).
- Career Coach
Jim Warner
digital strategy and marketing. Microsoft acquired the company in 2007. In 2009, Jim set up Third Floor Enterprises, an advisory and investment firm focused on advertising and marketing technology and services where he has served as a... View Details
- 24 May 2017
- News
Angie Hicks, MBA 2000
relocating to Columbus, Ohio, where he had recently moved. Inspired by the difficulty he was having finding workers to renovate his house, he had a business idea that he wanted her to pursue. It was a referral agency for homeowners looking for service providers—similar... View Details
Keywords: Susan Young
- April 2010 (Revised November 2011)
- Supplement
Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- January 2014 (Revised August 2020)
- Case
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details
Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States
Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
- 01 Mar 2012
- News
Get Creative
great deal of courage and leadership to embrace this model where you enable and encourage users through various challenges and allow the community the degree of autonomy it needs to be healthy. So, in a nutshell: Split your IP. Have a... View Details
- 25 Jan 2018
- News
Living and Learning in a Local Context
As executive director of the Pine Mountain Settlement School in Kentucky, Geoff Marietta (MBA 2007) is incorporating local Appalachian culture into the education and daily lives of the rural community the school serves. In this interview,... View Details
- June 2025
- Teaching Note
The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-132. Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve... View Details
- 3 Dec 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
Keywords: Society; Value Creation; Competitive Advantage; Civil Society or Community; Business and Community Relations; Government and Politics
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Porter Prize for Excellence in CSV, Seoul, South Korea, December 3, 2014.
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 19 Nov 2014
- News
The Power of Yes
communities globally at GE Money; at IBM he helped to develop the company’s corporate citizenship strategy and launched a leadership program for school administrators in partnership with HBS professor... View Details
Keywords: Julia Hanna
- June 2001 (Revised November 2001)
- Case
Lucent Technologies: The Future of the New Ventures Group
Lucent Technologies' New Ventures Group has created innovative ways to commercialize Bell Labs research. The success of this approach now forces the group to evaluate whether to stay inside Bell Labs or become an external venture capitalist group. View Details
Keywords: Communication Technology; Commercialization; Research; Corporate Entrepreneurship; Telecommunications Industry
Chesbrough, Henry W., and Anthony Massaro. "Lucent Technologies: The Future of the New Ventures Group." Harvard Business School Case 601-102, June 2001. (Revised November 2001.)
Rick Grinnell
Systems (acquired by IBM), TrackVia (acquired by Primus Capital) and VeloBit (acquired by Western Digital). Rick also has deep operating experience, having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne View Details
- 28 May 2019
- News
@Soldiers Field
“Brave Leadership: A Conversation with Women in Business.” HIGH NOTE Also in March, New York Philharmonic President and CEO Deborah Borda and renowned cellist Yo-Yo Ma discussed strategies for increasing access to classical music to enact... View Details
- 22 Sep 2015
- News
Working on the Local Level
money in New York, but going home where I care about the communities that are going to see the impact of the work that I'm doing. The state of Maine is facing some real, serious challenges. We have a demographics challenge; we have the... View Details
- Profile
Rachel Silverstein
classical training in corporate finance could bring a lot of value – in structure and strategy – to a startup." Rachel's hunch was right, and she proceeded to work for two different startups in the food and beverage and vacation... View Details
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
- 01 Jun 2012
- News
Alumni Book Briefs
Batten’s life and career: how he grew Landmark Communications into a media powerhouse, championed racial equality, gave away more than $400 million to charity, mostly to education, and dealt with losing his vocal cords to cancer. The Art... View Details