brand management - Publications - Faculty & Research

01 Apr 2000
News

A Place in the Sun

edge. READ MORE The World at a Click A stay at Turtle Island is an eagerly anticipated experience, and those expectations create management challenges for Evanson and the resort's 130-person staff. "One thing my HBS professors would love... View Details

Keywords: Julia Hanna and Garry Emmons

25 Mar 2014
First Look

First Look: March 25

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46882 Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China By: Gao, Xinzi, T.J. Wong, Lijun Xia, and Gwen Yu Abstract—When fund View Details

Keywords: Sean Silverthorne

23 Oct 2019
News

After the Storm

impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the dress code. And you made a big... View Details

Keywords: Elementary and Secondary Schools; Educational Services

13 May 2008
First Look

First Look: May 13, 2008

climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his colleagues, publicly declaring that... View Details

Keywords: Martha Lagace

01 Mar 2006
News

The Little Ice-Cream Company That Could

several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

31 Mar 2009
First Look

First Look: March 31, 2009

creditors for quality reporting. In contrast, the "opportunistic behavior" hypothesis posits that public equity firms, because their managers have a greater incentive to manage earnings, have lower... View Details

Keywords: Martha Lagace

Web

Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details

01 Mar 2023
News

Elevator Pitch: Spread the Wealth

Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the United States and Europe. View Details

Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance

01 Oct 2000
News

Mario A. Corti: Global Reconnaissance

focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details

Keywords: Garry Emmons

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Citation

Educators

Purchase

Profile

John Smith-Ricco

offered him an unusual amount of responsibility for profit and loss. Over his four-year tenure there, John helped manage familiar brands such as PopSecret popcorn, Fruit by the Foot, Fruit Roll-Ups, and... View Details

01 Jun 2018
News

Ink: Alumni Books and Recommendations

introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had... View Details

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping current educational strategies.... View Details

Keywords: by James Heskett

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

and marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could... View Details

Keywords: by Sean Silverthorne; Retail

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

identifying value stocks.” Wang teamed up with Ki-Soon Choi and Eric C. So from the Massachusetts Institute of Technology’s Sloan School of Management to author the new research, entitled Going by the Book: Valuation Ratios and Stock... View Details

Keywords: by Rachel Layne

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing Authenticity to... View Details

24 Jan 2012
First Look

First Look: Jan. 24

Authors:Mary J. Benner and Mary Tripsas Publication:Strategic Management Journal (forthcoming) Abstract New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this... View Details