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  • All HBS Web  (12,200)
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  • October 2000
  • Background Note

Sustaining Value

By: Robert J. Dolan
Describes the challenges a firm faces in building and sustaining a value proposition over time. Describes major ways in which the marketing environment changes over time and the methods a firm can use to protect its market position. View Details
Keywords: Price; Marketing Strategy; Competition; Situation or Environment
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Dolan, Robert J. "Sustaining Value." Harvard Business School Background Note 501-045, October 2000.
  • 10 Nov 2020
  • News

Rosabeth Moss Kanter tells Worcester Regional Research Bureau members success beyond COVID relies on focusing ‘outside the building’

  • 02 Feb 2017
  • Cold Call Podcast

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

Keywords: Publishing
  • 03 Nov 2017
  • News

A Tax Cut That Lifts the Economy? Opinions Are Split

  • Video

Andy Grove: A Biographer's Tale

  • Program

High Potentials Leadership Program

session application due: 27 SEP 2024 Applications submitted after the due date will be considered on an individual basis and may not be processed in time to grant admission. Read More To apply, you will submit: The application, telling us... View Details
  • Program

Senior Executive Leadership Program—Middle East

most of your time in an area of the HBS campus designed for Executive Education, with living quarters and amenities that maximize your comfort while facilitating small group discussions. Classrooms, supported by the latest technology, are... View Details
  • Web

Academic Units - Faculty & Research

Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or DBA programs are encouraged to apply. Learn More View Details
  • Program

Authentic Leader Development

responsibilities. Application Deadline DEC 2023 session application due: 21 NOV 2023 MAY 2024 session application due: 01 MAY 2024 DEC 2024 session application due: 26 NOV 2024 Applications submitted after the due date will be considered on an individual basis and may... View Details
  • September 2024
  • Article

Sales Coaching and Value Creation

By: Frank V. Cespedes
Despite the prevalence of “coachability” in firms’ stated hiring criteria, managers over-estimate the amount of time they actually devote to coaching their people. For example, research indicates that only 15% of sales managers even spend as much as 25% of their time... View Details
Keywords: Competency and Skills; Employee Relationship Management; Management Practices and Processes
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Cespedes, Frank V. "Sales Coaching and Value Creation." Top Sales Magazine (September 2024), 20–21.
  • 08 Dec 2016
  • Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail
  • 10 Mar 2014
  • News

Developing Mindful Leaders for the C-Suite

  • 15 Feb 2011
  • News

If You Don't Want To Influence Others, You Can't Lead

  • 10 Jul 2011
  • News

As Income Gap Balloons, Is It Holding Back Growth?

  • 28 Aug 2011
  • News

In Boston, the keynote to Apple's turnaround

  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

Zhang: Time, design, and sci-fi I have just started reading The Coach's Guide for Women Professors by Rena Seltzer. My fabulous female colleagues recommended it to me during conversation about time management. (Who doesn't need more time,... View Details
Keywords: by Dina Gerdeman
  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
  • 14 Jun 2023
  • Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

Perks like remote work or unlimited vacation time might be nice, but when it comes to true fulfillment in a post-pandemic workscape, psychological safety is essential. Harvard Business School Professor Amy C. Edmondson coined the term... View Details
Keywords: by Kara Baskin
  • 12 May 2015
  • News

Nail Salons And The High Cost Of Conspicuous Consumption

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