Publications

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October 22, 2015
Article

The Mayo Clinic Model for Running a Value-Improvement Program

By: Robert S. Kaplan, Derek A. Haas, Richard A. Helmers, March Rucci and Meredith Brady

Applying time-driven activity-based costing (TDABC) in health care cannot be delegated to the finance function. The most successful implementations have had strong executive support, exceptional clinical leaders, and dedicated, multi-disciplinary project teams. The... View Details

Keywords: Service Delivery; Activity Based Costing and Management; Health Care and Treatment; Health Industry

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February 2015
Teaching Note

Eataly: Reimagining the Grocery Store

By: Sunil Gupta and Michela Addis

Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details

Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Entrepreneurship; Food; Customers; Innovation and Invention; Marketing; Retail Industry; Food and Beverage Industry; Europe; North and Central America; Asia

January 2014 (Revised January 2017)
Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details

Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry

February 2010
Case

Revitalizing Dell

By: Jan W. Rivkin

Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details

Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry

November 1999 (Revised March 2002)
Case

Red Hat and the Linux Revolution

By: Alan D. MacCormack and Kerry Herman

The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details

Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina

March 1997 (Revised October 2017)
Case

Hospital Equipment Corporation

By: Clayton M. Christensen and Rory McDonald

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that... View Details

Keywords: Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States

January 1988 (Revised February 1991)
Case

Intercon Japan

Describes the many international sourcing initiatives in a multinational connector manufacturing company from the standpoint of an independent and very successful subsidiary in Japan. Students can explore the conflicts inherent in the situation and thus the more... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan

September 1989 (Revised January 1991)
Case

Massachusetts Lottery

By: John A. Quelch

Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details

Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts

10 Sep 2014
News

Getting Cross-Cultural Teamwork Right

18 Jun 2013
News

Megahit Marketing

12 May 2013
News

Interview: Rosabeth Moss Kanter

23 Mar 2011
News

Don't Melt Down

24 Jun 2016
News

What Brexit Means for the Openness of the World Economy

13 Apr 2018
Video

What Do You Think HBS Can Make Possible?

July 1997
Case

Graffs, The (A)

By: Carl S. Sloane and Gregory C. Rogers

Examines dual-career issues and conflicts between spouses' career objectives, personal values, and life structures. It does so by a in-depth examination of the lives and careers of a professional couple (a successful entrepreneur and a lawyer), choice points in their... View Details

Keywords: Work-Life Balance; Family and Family Relationships; Conflict Management

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September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management