Publications

Publications

Filter Results: (3,381) Arrow Down
Filter Results: (3,381) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 84 of 3,381 Results →
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in... View Details
Keywords: by Sarah Jane Gilbert; Publishing; Publishing; Publishing
  • March 1993
  • Background Note

Stages Theory, The: A Framework for IT Adoption and Organizational Learning

By: Richard L. Nolan, David Croson and Katherine Seger
Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details
Keywords: Information; Body of Literature; Information Management; Information Publishing; Adoption; Organizational Structure; Organizational Design; Decision Making; Information Technology Industry
Related
  • 01 Dec 2005
  • News

A Matter of Opinion

the barricades against it. Navasky, who stepped down last month as publisher of The Nation magazine, is an unapologetic gadfly and afflicter of the comfortable. But that doesn’t mean he’s obnoxious or cranky. Indeed, this genial,... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 22 Apr 2013
  • Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

Fraud," is published in the December 2006 Journal of Accounting Research. Miller, whose favorite non-academic business reading includes the Wall Street Journal, the Financial Times, and the investor relations magazine IR, recently... View Details
Keywords: by Martha Lagace; Publishing; Publishing
  • 01 Dec 2011
  • News

Rising Star

Now back in South Africa and the publisher of two leading business and lifestyle magazines—one for men and one for women—Dhlomo seems destined for great things. She was selected a World Economic Forum Young Global Leader in 2010, and this... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 02 Feb 2017
  • Cold Call Podcast

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

Keywords: Publishing
  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

HBS professor Andy McAfee had his doubts about Wikipedia, the online encyclopedia created and maintained by volunteers. "I just didn't think it could yield a good outcome or a good encyclopedia. But I started consulting it and reading the entries, and I said, 'This is... View Details
Keywords: by Sean Silverthorne; Publishing
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the services may shoot Cupid's arrow in... View Details
Keywords: by Martha Lagace; Publishing
  • March 1999 (Revised February 2000)
  • Case

Ken Hakuta: AllHerb.com

By: Teresa M. Amabile and Nicole Tempest
Ken Hakuta had been an entrepreneur all his life. Having started a number of consumer-oriented ventures, he became well-known as "Dr. Fad," the initiator of the "Wacky Wallwalker" toy craze in the 1980s. Wishing to strike out in an exciting new direction in 1998, he... View Details
Keywords: Business Startups; Entrepreneurship; Health; Information Publishing; Leadership Style; Problems and Challenges; Web Sites
Related
  • Web

Vanity and Virtue: Allegories on the Pursuit of Riches - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Unhappy Lot of the Rich ] view image Engraving by Phillip Galle (1537–1612), after Maarten van Heemskerck (1498–1574). Joannes Galle (1600–76). "exc." [Antwerp, 1563]. 17.1 x 23.2 cm CF b10 Plate one of his series of six engravings after Heemskerck with this title,... View Details
  • Web

Trade Publications - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction 1837: The Hard Times 1873: Off the Rails 1907: The Banker's Panic 1929: The... View Details
  • 2025
  • Working Paper

Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance

By: Justine Boudou and Maria Roche
In this paper, we examine how a startup’s knowledge foundations—embedded in its core technology—influence its performance in the exit market. Using a dataset of 1,006 biomedicine startups founded between 2005 and 2015, we focus on two key factors: (1) the degree of... View Details
Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Inventor-founder; Specialized Scientific Knowledge; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship
Related
  • November 2021 (Revised March 2022)
  • Case

Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail

By: Ryan Raffaelli and Kerry Herman
The case spotlights Kwame Spearman’s career-shifting decision to leave a NYC-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. The case lays out ways Spearman envisions a new approach... View Details
Keywords: Retail; Leadership; Leading Change; Competitive Strategy; Personal Development and Career; Publishing Industry; Publishing Industry; United States
Related
  • May 1997
  • Case

Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework

By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case. View Details
Keywords: Growth Management; Framework; Knowledge; Publishing Industry; Publishing Industry
Related

    Jann S. Wenner

    Influenced by the counterculture of the 1960s, Wenner set out to create a new rock magazine. Launched in 1967, Rolling Stone magazine became an instant success. Wenner, known for his ability to spot new trends, has gone on to repeat this early success by launching... View Details
    Keywords: Publishing & Print Media

      Edward W. Scripps

      Beginning with the purchase of the Cleveland Penny Press, a cheep mass-market publication in 1878, Scripps went on to build the first newspaper chain in the United States. Through a series of acquisitions, he formed United Press International consisting of 34... View Details
      Keywords: Publishing & Print Media

        J. Richard Munro

        As CEO of Time, prior to the merger, he helped build HBO into a cable TV powerhouse, having headed the division back in the 1970s. Most notably, however, Munro engineered the creation of one of the world’s largest media and communications companies when he purchased... View Details
        Keywords: Publishing & Print Media

          Hugh M. Hefner

          In 1953, Hefner broke out of the conventional sleaze of the adult entertainment business by indulging the fantasies of the middle class executive male and including interviews with high profile celebrities and editorial content from well-respected literary figures in... View Details
          Keywords: Publishing & Print Media

            Harry Chandler

            Chandler built the Los Angeles Times into arguably the most powerful and successful newspaper on the West Coast. Chandler so greatly expanded the reach of the Times that by 1941 the paper had a daily circulation of 320,000 with 615,000 on Sundays. For three straight... View Details
            Keywords: Publishing & Print Media