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Show Results For
- All HBS Web
(2,919)
- People (4)
- News (663)
- Research (1,686)
- Events (21)
- Multimedia (31)
- Faculty Publications (971)
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
But, in China, the Western multinationals will pursue a much more aggressive strategy. They will build goodwill for their brands by creating China-specific advertising and promotion programs that tap Chinese pride in hosting the Games.... View Details
Edward R. Stettinius
however, is most known for denouncing Diamond Match’s patent rights to the first nonpoisonous match making process, promoting safety by allowing the industry to have full access to the new technique. View Details
Keywords: Fabricated Goods
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the... View Details
Keywords: Personal Care & Home Products
John C. Bogle
Bogle is considered the pioneer of the Index Fund. Created in 1974, Bogle’s Vanguard Index 500 fund has become one of the best performers in the mutual fund marketplace. Though he was initially ridiculed for promoting indexing, Bogle’s... View Details
Keywords: Finance
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by studying TV ads that View Details
Keywords: Laura Singleton (MBA 1988)
Robert W. Woodruff
Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great... View Details
Keywords: Food & Tobacco
John D. Nichols
promoted innovation, resulting in over 100 new product patents and line extensions. During his tenure as CEO, Nichols generated a tenfold increase in revenues from $450 million to $4.1 billion and regularly achieved 20%+ annual returns on... View Details
Keywords: Fabricated Goods
Marcus Loew
Hollywood production facilities and nationwide chain of Loew’s theaters, MGM controlled its movies throughout their entire life cycle. He was one of the first producers to recognize the power of movie stars, and he promoted stars heavily. View Details
Keywords: Entertainment & Broadcast Media
Earl G. Graves
After careers in the Army’s Green Berets and in politics, Graves started Black Enterprise to be a news source for and about the growing community of black professionals and to serve as a vehicle for promoting business and economic... View Details
Keywords: Publishing & Print Media
David L. Geffen
Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced... View Details
Keywords: Entertainment & Broadcast Media
- 18 Jun 2012
- Research & Ideas
Better by the Bunch: Evaluating Job Candidates in Groups
New research suggests that organizations wishing to avoid gender stereotyping in the hiring or promotion process-and employ the most productive person instead—should evaluate job candidates as a group, rather than one at a time. “The... View Details
Keywords: by Maggie Starvish
- 01 Mar 2011
- News
Faculty Books
how we act unethically without meaning to. They demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior.... View Details
- 01 Sep 2010
- News
Kenneth Feinberg, Special Master
“vindictive” but to settle on compensation for top executives at bailed-out companies that would be competitive without promoting excessive risk-taking. (Feinberg’s definition of “excessive”: “I know it when I see it.”) He noted that 85... View Details
- 01 Jun 2005
- News
Read This and Write
Koruth Courtesy Monisha Koruth “If you are capable of reading this article, you are capable of writing a short story,” says Monisha Saldanha Koruth (MBA ’01), cofounder and director of London’s Momaya Press, dedicated to the promotion and... View Details
- 01 Dec 2000
- News
Faculty News
of Business Administration André F. Perold George Gund Professor of Finance and Banking Roy D. Shapiro Philip Caldwell Professor of Business Administration Richard S. Tedlow MBA Class of 1949 Professor of Business Administration View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth... View Details
Keywords: by Sean Silverthorne
- 22 Jun 2011
- Sharpening Your Skills
Sharpening Your Skills: Motivation
Questions To Be Answered What's the best bonus program to boost sales productivity? Can companies inspire heroism in employees? Can employers promote moral behavior? Does money lead to creativity? What's The Best Bonus Program To Boost... View Details
Keywords: Re: Multiple Faculty
- 01 Jun 2005
- News
Cultural Revolution at GE
hiring outsiders for its top management ranks and stopped the merry-go-round of promotions and relocations for top managers. Immelt now wants managers to stay put and become experts in their industries, not just experts in management. The... View Details
- 01 Dec 2002
- News
Faculty Updates
The following faculty members have received promotions. Tarun Khanna (Strategy), Kathleen L. McGinn (Negotiation, Organizations & Markets), David A. Moss (Business, Government, and the International Economy), and Ananth Raman (Technology and Operations Management) have... View Details
- 01 Sep 2007
- News
HBS Launches Unique Deferred-Admission Program
To promote the new program, the admissions office has planned visits to some thirty campuses across the country and the School’s first venture into Internet advertising. Promotional links to program... View Details