Publications

Educators

12 May 2025
News

Building in the Age of AI: Timeless Methods, Timely Tools

Led by HBS Senior Lecturer and AI venture capitalist Jeffrey Bussgang, this virtual program provides a briefing on the latest AI tools that cutting-edge entrepreneurs are using to accelerate the company-building process. In this program, you'll learn how "10x Founders"... View Details

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software. What if cities could make use of all that data to better give... View Details

Keywords: by Michael Blanding; Consumer Products

June 2016
Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh

HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details

Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

case exhibit. "We looked at the diameters, and then we actually measured the size of four pictures, and we noticed that the relative sizes of the pictures don’t match the relative size View Details

Keywords: by Roberta Holland; Fashion

Web

Credential of Digital Innovation and Strategy | HBS Online

Exercises Advise a startup platform, Picabuu, on how it can capture value, anticipate challenges, acquire new customers, and scale Define the most important characteristics of economies of scale Determine... View Details

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

state-of-the-art enterprise B2B software utilizing SaaS business models inspired him to seek more. Going to HBS, with its start-up support system, would give Stan, “a guided experience into the world of... View Details

Keywords: Technology; Entrepreneurship

July 2020
Article

Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain

By: Carolyn Deller and Tatiana Sandino

We examine how changing the allocation of hiring decision rights in a multiunit organization affects employee-firm match quality, contingent on a unit’s circumstances. Our research site, a U.S. retail chain, switched from a decentralized hiring model (hiring by... View Details

Keywords: Control; Selection; Decentralization; Company Values; Retail Chains; Employees; Selection and Staffing; Local Range; Business Headquarters; Decision Making

February 2012
Article

CEO Relational Leadership and Strategic Decision Quality in Top Management Teams: The Role of Team Trust and Learning from Failure

By: Abraham Carmeli, Asher Tishler and Amy C. Edmondson

In this study, we examine a complex pathway through which CEOs, who exhibit relational leadership, may improve the quality of strategic decisions of their top management teams (TMTs) by creating psychological conditions of trust and facilitating learning from failures... View Details

Keywords: Leadership Development; Decisions; Management Teams; Trust; Learning; Management Analysis, Tools, and Techniques; Managerial Roles; Failure

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

02 Oct 2008
What Do You Think?

Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?

beneficial to the public interest." Private institutions would be welcomed to join in such deals as well. The mere identification of institutions in which the government invests would have a beneficial effect on the value View Details

Keywords: by Jim Heskett

January 2014
Supplement

Patagonia (B)

By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley

Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details

Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States

Research Summary

Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)

An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical... View Details

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

Read Now

2020
Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments

SSRN

Read Now

December 2015
Article

Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises

By: Julie Battilana, Metin Sengul, Anne-Claire Pache and Jacob Model

We examine the factors that influence the social performance of hybrid organizations that pursue a social mission, and sustain their operations through commercial activities, by studying work integration social enterprises (WISEs). We argue that social imprinting and... View Details

Keywords: Hybrid Organizations; Social Enterprise; Social Entrepreneurship; Organizations; Performance Productivity

August 2020
Supplement

Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)

By: Rosabeth Moss Kanter and Amy Hernandez Turcios

Mary Guerrero decided to pursue the challenging road and kicked off Hispanic/Latinx Advancement and Career Engagement (HACE) at her Bulge Bracket Bank (BBB). For Mary, her larger purpose was to advance Latinx talent in the U.S. because she believed it was important for... View Details

Keywords: Latin America; Career; Engagement; Bank; Inclusion; Scale; Latinx; Talent and Talent Management; Diversity; Ethnicity; Leadership; Personal Development and Career; Leadership Development; Banks and Banking

April 2016 (Revised July 2019)
Case

"Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A)

By: Nori Gerardo Lietz

In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details

Keywords: Health Care; Mergers ＆ Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Corporate Governance; Health Care and Treatment; Reports; Business Model; Health Industry; Consumer Products Industry; Pharmaceutical Industry; United States