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  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

outcome methods don't seem to apply? Performing the research to answer these questions led to the publication of this book. It is based on project records and interviews exploring the experiences of men and women who have managed, and... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

decided to enter anyway and succeeded in capturing a significant piece of the sector for its creams, soaps, and shampoos. The company did so by linking their products with Shantala massage, a popular technique in Brazil for strengthening bonds between mothers and their... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 14 Jan 2014
  • First Look

First Look: January 14

Education Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning By: Avery, Jill Abstract—Many marketing educators use the case method to help their students strengthen their... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

adoption? Various barriers to uptake and methods to overcome these challenges are explored, with broad implications for technology adoption and health policy. A particular emphasis is placed on the role of behavioral preferences. Purchase... View Details
Keywords: Sean Silverthorne
  • September 2010 (Revised January 2012)
  • Case

Emergia: Driving Profitability on Help Desk Contracts

Emergia wants to keep its customer happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship? View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Profit; Job Cuts and Outsourcing; Management Analysis, Tools, and Techniques; Service Operations; Performance Capacity; Performance Evaluation; Mathematical Methods; Service Industry
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  • April 2012
  • Article

Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures

By: Dennis Campbell, F. Asis Martinez-Jerez and Peter Tufano
Using a new database, we document the factors that relate to the extent of involuntary consumer bank account closure resulting from excessive overdraft activity. Consumers who have accounts involuntarily closed for overdraft activity may have limited or no access to... View Details
Keywords: Mathematical Methods; Customers; Social Issues; Outcome or Result; Budgets and Budgeting; Forecasting and Prediction; Competition; Banks and Banking; Policy; Personal Characteristics; Credit; Employment; United States
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  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

workers and managers in what to expect, 4) set up a support system, 5) tailor methods for managing careers, 6) scale the program, 7) mainstream the program. The work for managers will be harder, but the payoff to companies will be... View Details
Keywords: Re: Multiple Faculty
  • 22 Nov 2016
  • First Look

November 22, 2016

dominates other state-of-the-art methods for identifying investment benchmarks. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48220 Relative Performance Benchmarks: Do Boards Get It Right? By: Ma, Paul, Jee Eun... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

patents, in particular, and business method patents more generally. Because so much of the prior work in these areas has not been patented, concerns have been expressed as to the extent to which the awards reflect this knowledge. Inspired... View Details
Keywords: Carmen Nobel
  • 23 Jun 2009
  • First Look

First Look: June 23

decide which customers to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing... View Details
Keywords: Martha Lagace
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

certain businesses—those led by executives with a talent for sensing what their customers want—can forgo deep research into customers' feelings, at least in the short-term. But over the long-term, firms need to have an organizational capability to create a systematic... View Details
Keywords: Martha Lagace
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Development Management are well-known and leading exponents to theory of New Product... View Details
Keywords: Martha Lagace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

Accordingly, this review provides a framework for optimizing efficiency in the cardiac cath lab. The authors outline a management method based on the Nadler-Tushman Congruence Model, a commonly used business tool by which a company can... View Details
Keywords: Dina Gerdeman
  • 04 Oct 2024
  • In Practice

Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged

more meaningful priorities at work and at home. As we begin the last quarter of 2024, Harvard Business School faculty experts provide research-based methods to deepen the quality of both working and personal lives. Their recommendations... View Details
Keywords: by Rachel Layne
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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  • 28 Jul 2006
  • Research & Ideas

Meeting China’s Need for Management Education

Locations Visited: Shanghai, Beijing, Taipei, Hong Kong, and Singapore Date: March and May, 2006 Purpose: Assess the progress of eighteen business schools in Harvard Business School's Program on Case Method and Participant-Centered... View Details
Keywords: by Sean Silverthorne; Education
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

they are operating. In this toolkit, we present three methods for collecting and analyzing information about these marketing environments firms face: Five C's Analysis, Porter's Five Forces Industry Analysis, and SWOT (Strengths,... View Details
Keywords: by Sarah Jane Gilbert
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit. This case presents the structure of these payment methods, focusing on... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

(forthcoming) Abstract The strategy-structure-performance paradigm has developed a central role within strategy research. However, recent critiques of the paradigm have called for research that uses more appropriate measures of strategy and structure, inductive View Details
Keywords: Martha Lagace

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