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Show Results For
- All HBS Web
(3,019)
- People (24)
- News (824)
- Research (1,598)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,106)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 01 Dec 2013
- News
War History
In September, with President Obama trying to rally support for military action against Syria, the media repeatedly sought out Michael Beschloss (MBA 1980), the author of eight books about American presidents. Beschloss noted that the... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the Internet television field,... View Details
Keywords: Martha Lagace
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Kominers, Scott Duke, and Jesse M. Shapiro. "Content Moderation with Opaque Policies." NBER Working Paper Series, No. 32156, February 2024.
- Editorial
Zeroing Out on zero-COVID
By: William C. Kirby
China’s culture reveres science, yet operates under a government that often defines what “science” is and is not. China’s “zero-COVID” policy has created a bifurcated scientific community that threatens international collaboration in science and technology. A... View Details
Keywords: COVID; Scientific Community; World Health Organization; Pseudoscience; Governance; Government and Politics; Health; Research and Development; Social Media; China
Kirby, William C. "Zeroing Out on zero-COVID." Science 376, no. 6597 (June 2, 2022): 1026.
- 16 Dec 2019
- News
Jeff Shell to Become CEO of NBCUniversal
Current chairman of NBCUniversal Film and Entertainment Jeff Shell (MBA 1991) will take over as CEO of the media company on January 1, reports the Los Angeles Times. In a statement to the Times, Brian Roberts, the current CEO of... View Details
- 01 Mar 2013
- News
Breyer Elected to Harvard Board
China, and India. "Jim Breyer is one of his generation's most creative and admired venture capitalists," says Harvard President Drew Faust. "He combines wide experience in new technology and media with an expansive international outlook... View Details
- Career Coach
Michelle Luo
Michelle wants to help students explore opportunities available in Tech and Entertainment & Media. She worked as a Product Manager at Google prior to HBS and then transitioned to Entertaiment & Media and can help to navigate how... View Details
- Profile
Paul Lenehan
professors are really good at teasing out contrary positions." As an example, Paul points to a case on the media industry. "Just today, we were talking about publishing and the future of a major economics magazine. The... View Details
- 08 May 2012
- News
Screen Saver
committee members Glenn Close, Richard Gere, Liam Neeson, Tim Robbins, and Susan Sarandon, among many others.) In 2009, Apkon oversaw the opening of the JBFC’s $15 million, 27,000-square-foot Media Arts Lab that offers classes in... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over... View Details
Keywords: by John Quelch and Thales Teixeira
- 2024
- Working Paper
What Is Newsworthy? Theory and Evidence
By: Luis Armona, Matthew Gentzkow, Emir Kamenica and Jesse M. Shapiro
We study newsworthiness in theory and practice. We focus on situations in which a news outlet observes the realization of a state of the world and must decide whether to report the realization to a consumer who pays an opportunity cost to consume the report. The... View Details
Armona, Luis, Matthew Gentzkow, Emir Kamenica, and Jesse M. Shapiro. "What Is Newsworthy? Theory and Evidence." NBER Working Paper Series, No. 32512, May 2024.
- February 1982 (Revised December 1991)
- Teaching Note
Quabbin Cablevision Co., Teaching Note
By: Henry B. Reiling
Teaching Note for (9-282-003). View Details
- June 2020
- Supplement
Comcast Corporation (B)
The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription... View Details
- February 2016 (Revised March 2017)
- Case
Regulating Radio in the Age of Broadcasting
By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)
- April 2014
- Supplement
Interview: Man Jit Singh at Sony Entertainment Television
By: Linda A. Hill and Allison J. Wigen
Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
This short... View Details
This short... View Details
Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India
Hill, Linda A., and Allison J. Wigen. "Interview: Man Jit Singh at Sony Entertainment Television." Harvard Business School Video Supplement 414-708, April 2014.
- May 1991 (Revised March 1992)
- Teaching Note
USA Today, Teaching Note
By: Robert L. Simons
Teaching Note for (9-191-004). View Details
Keywords: Media and Broadcasting Industry
- June 2007 (Revised April 2009)
- Case
Opening Pandora's Box
By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details
Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry
Shih, Willy C., Stephen P. Kaufman, Melissa Marie Blakeley, and Marissa Wairy Dent. "Opening Pandora's Box." Harvard Business School Case 607-135, June 2007. (Revised April 2009.)