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Show Results For
- All HBS Web
(2,986)
- People (24)
- News (818)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
- Career Coach
Victoria Chen
Victoria enjoys helping others navigate career choices in any of the following industries: media & technology, management consulting, and start-ups; or serve as a soundboard to those who are still making up their minds on a career path. View Details
- 30 Jul 2010
- News
Notes from a Hammock
free pass from the media relative to the scrutiny applied to the worlds of politics, law, public policy, and the arts, for example? Would a sharper and stronger media spotlight have helped us avoid some... View Details
- 04 Jun 2020
- Blog Post
What MBAs can do in Defense of Black Lives
right away. Join a protest or take virtual action. If you’ve never participated in a protest before, now is the time to do it! You can also take virtual action by signing petitions, engaging in social media campaigns, calling elected... View Details
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- Web
Commercial Videotaping & Photography | About
and is identified in a video or photo must sign our Appearance Release Form, which can be obtained from Marketing & Communications. For media and news requests, email Mark Cautela mcautela@hbs.edu , Head of Communications. For all other... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details
- 01 Dec 2018
- News
3-Minute Briefing: Jeffrey Dunn (MBA 1981)
later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details
Keywords: April White
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club and Price Waterhouse, the March event - "A View from the Top" - brought together senior... View Details
Keywords: Paula Maute
- 01 Mar 2006
- News
Presidential Adviser
When President George W. Bush (MBA ’75) went on the road in early January to promote his stalled economic policies, he was accompanied by his top economic adviser, Allan Hubbard (MBA ’72). It’s Hubbard’s job on such trips to sit down with the local View Details
- Web
Contact Us - Institute For Strategy And Competitiveness
HBS ISC About the Institute About the Institute Contact Us Faculty & Staff Institute Associates Ludcke FAQs Contact Us Contact Us Map & Directions General Inquiries porterassistant@hbs.edu Requests for Speaking Engagements Danny Stern, Stern Associates,... View Details
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
Some may shrug at the inevitable passing of the local newspaper, writing it off as a dinosaur that doesn’t have much to offer in our modern world of blogs, social media sites, and streamed soundbites. But no news is not necessarily good... View Details
Keywords: by Avery Forman
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details
Keywords: Maureen Harmon
- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details
Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- November 7, 2017
- Article
Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions
By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
Hofstetter, Reto, Roland Rüppell, and Leslie John. "Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions." Proceedings of the National Academy of Sciences 114, no. 45 (November 7, 2017).
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
- 01 Mar 2004
- News
He Loves New York
New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December 17, 2003). Well, maybe so, but... View Details
- 28 May 2019
- News
Case Study: Building the Base
Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a social View Details
Keywords: by Sean Silverthorne
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- Career Coach
Rachel Hoang
Rachel can assist students who are interested in pursuing a career in sports, media, and entertainment. She has experience working in a smaller entertainment technology company and a large media conglomerate and can help navigate the... View Details