Marketing Plans - Publications - Faculty & Research

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says... View Details

Keywords: by Kim Girard

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Managing International Trade and Investment - Course Catalog

as they participate in and shape cross-border trade and investment. Career Focus This course should interest any student who plans to work for a firm with transnational interests or investments or students with significant interests in... View Details

01 Apr 1997
News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details

Keywords: Judith Ross

01 Dec 2015
News

Launch Codes

“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a... View Details

Keywords: Dan Morrell

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

developed and distributed in China, had to come up with a realistic business plan projection a couple of years ago. It required an estimation of the share of potential revenues that would be siphoned off by others appropriating the... View Details

Keywords: by Jim Heskett

01 Dec 1997
News

Stacey Lawson (MBA '96)

illustrations of standard parts, such as valves, pumps, and gears. Today Lawson is the vice president of marketing at InPart, a company she cofounded upon graduating from HBS. InPart, now fifty employees strong, is creating a library of... View Details

01 Sep 2010
News

Noted & Quoted

90 and 95 percent of all the residential mortgages this year have been insured by, guaranteed by, or securitized by the government.” — HBS senior lecturer Nicolas Retsinas noting that the government has kept the residential housing market... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Hospitals; Health, Social Assistance

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Strategy and Technology - Course Catalog

effective strategies for technology-intensive businesses. What are effective strategies for winning in markets with network effects? How can technology be leveraged to build multisided platforms? How can firms create and capture the value... View Details

01 Sep 2004
News

Home Sweet (Modular) Home

drag on for weeks. Greentech’s solution? Stuntz plans to acquire a small finish-work construction company to guarantee timely completion of future projects. After an initial rush of orders, Greentech’s assembly line fell silent last... View Details

Keywords: Roger Thompson; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Aug 2001
News

HBS Alumni Association Board of Directors: President's Report

for the School, how HBS might catalogue all its continuing education offerings, how best to market the current programs, and what new programs might be added to the menu. The School now offers three continuing education programs... View Details

Keywords: John Hoffman

13 May 2013
Blog Post

Being Uncomfortable at HBS

novelty. If curiosity killed the cat. Then, lucky I am not a cat. Therefore, it isn’t a surprise that I enjoyed my time as a consultant, because it enabled me to jump from helping to develop a strategy for a large health system to supporting the merger of two large... View Details

01 Apr 2000
News

Deep in the Heart of Texas

Leave it up to HBS alumni clubs in Texas to plan events that leave big impressions on their members. Houston Club President Andrew L. Waite (MBA '93), now in the second year of his term, rattles off the high-caliber speakers his club... View Details

Keywords: Amy E. Dean

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

needs; risk-adjustment of payment will make the sick much more attractive enrollees than the present uniform pricing system. All boats rise in a rising sea. Other consumer-driven markets demonstrate that suppliers innovate to reach all... View Details

Keywords: by Martha Lagace

01 Mar 2019
News

Action Plan: Fruit of the Vine

built, even as she and her brothers look ahead. With ambitious plans for the future—including a combined public tasting room and retail outlet set to open in 2020—the next generation is finding ways to put their own stamp on the... View Details

Keywords: Ryan Jones

29 Aug 2006
First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details

Keywords: Sean Silverthorne

11 May 2011
News

In a Good Place

Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

11 Sep 2007
First Look

First Look: September 11, 2007

Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details

Keywords: Martha Lagace

08 May 2006
Lessons from the Classroom

Writing the Case for Public School Reform

what came to be called the Campaign for Human Capital. He then oversaw the implementation of a variety of efforts, including a marketing blitz touting the benefits of teaching in Philadelphia; a recruitment event, "Rolling Out the... View Details

Keywords: by Julia Hanna; Education

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Field Course: Startup Operations - Course Catalog

This course is designed to provide hands-on guidance through the early stages of building your business. Students will test assumptions and hypotheses to evolve their product, build their strategic and operating roadmaps, create organizational View Details

Publications