Marketing Plan - Publications - Faculty & Research

01 Mar 2025
News

Sound Bites: A Degree of Hope

really represented this promise of economic mobility. It’s important for any student who’s planning to go directly into the labor market after they finish their undergraduate degree to start the career... View Details

17 Apr 2014
News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study... View Details

16 Dec 2016
News

Kurt (MBA 1967) and Louise Wulff

Exxon oil refinery and designed chemical plants for Chevron. “I had practical experience in the energy field, but as an engineer, I focused entirely on the quantitative,” explains Wulff. His wife, Louise, suggested he take business courses at night. He did well, and... View Details

01 Dec 1997
News

A Conversation with John Doerr (MBA '76)

market; and a set of financings reasonable for all parties. Fifth, and most important, is a tremendous sense of urgency. We want to back ventures that are the first or second entrants in their markets, so speeding the product to market in... View Details

Profile

Durdana Achakzai

and Latin America. Going to HBS is like traveling around the world to learn global business practices." Applying a broad perspective to energy Even though she had no plans to work in the entertainment industry, Durdana used her... View Details

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

nearly sinking CNET by diverting essential resources into Snap!, "Know your limits. Only enter markets where you have a strong competitive advantage. Don't ever risk your core, unless you have to." "Singularity of... View Details

Keywords: by David B. Yoffie & Mary Kwak

18 Oct 2010
Lessons from the Classroom

Venture Capital’s Disconnect with Clean Tech

MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some intriguing advice: Spend a few... View Details

Keywords: by Carmen Nobel; Energy; Utilities; Financial Services

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

01 Jun 2012
News

Good as Our Word

is one of those corners of finance that is very useful to understand, whether or not you work in finance,” he says. In 2008 and 2009, when the field of ratings seemed ripe for upheaval, Becker learned of several planned rating agency... View Details

Keywords: Maggie Starvish; Bond rating; Securities, Commodities, and Other Financial Investments; Finance

Web

Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog

happens until a sale is made. That simple point underlines the critical importance of sales. Every operating model and business plan ‘assumes’ a certain amount of sales, but that assumption is the tipping point. Without sales, the entire... View Details

01 Mar 2009
News

Just Keep Our Money

© politicalcartoons.com The government’s ever-evolving rescue of the financial sector has already demanded enormous sums, and President Obama’s economic stimulus package will require many billions more. While a stimulus plan would lead to... View Details

Keywords: Peter Tufano; Funds, Trusts, and Other Financial Vehicles; Finance; Administration of Economic Programs; Government

Profile

Matthew Boys

Matt went hands-on in Chongqing, China, where his FIELD 2 team reviewed plans for a hotel that wanted to create the right kind of experience for a growing market of professionals. “The local View Details

Web

Credential of Digital Innovation and Strategy | HBS Online

Show Hide Details Modules Marketing in the Digital Era Crafting a Digital Marketing Plan Acquiring Customers, Part 1: Paid Media Acquiring Customers, Part 2: Owned and Earned... View Details

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

increase medical business skills and raise clinical performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53281 Tournament Incentive Plans Incorporating Objective and Subjective Criteria: Implications for a... View Details

Keywords: by Sean Silverthorne

Web

IFC India 2025: Building Resilience - Mumbai’s Journey to Sustainable Water Management - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

01 Dec 2004
News

Japanese Connection

never planned to find himself at the center of a niche market in career counseling for Japanese immigrants. “I really fell into it. But the more I do it, the more I think I’m on to something,” he says. “One... View Details

Keywords: Margie Kelley; Arts, Sports, Language, Driving, and Other Schools; Educational Services

Career Coach

Matt Spielman

the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)

Alumni WDYDWYD

Jocelyn Goldberg-Schaible

professional estrogen. I've built a career using market research as the legwork for the strategic planning process, with 28 years' worth of clients across the technicolor spectrum of global corporate and... View Details

09 Feb 2011
News

Still Shining through Florida's Clouds

Developer David Lucas (MBA '71) has won a reputation as a generous philanthropist. Along with homeowners, developers in Florida’s Gulf Coast real-estate market have been hit hard by the recession. David Lucas (MBA ’71) has been riding out... View Details

Keywords: Real Estate

February 2017
Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone

In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details