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Show Results For
- All HBS Web
(3,070)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (850)
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System Program. The new platform brings standardization, consistency,... View Details
- 23 Apr 2018
- News
Sowing the Seeds of Leadership
Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road, meeting with members of the school’s extended View Details
Keywords: Deborah Blagg
- 01 Mar 2012
- News
How to Close the Health Gap
hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
- 21 Jul 2023
- Blog Post
Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow
business that is creating economic opportunity for marginalized communities in the United States. McClain, who also completed a master’s in public policy at the Harvard Kennedy School, will serve as chief of staff at BrightUp, a... View Details
- 17 Aug 2011
- News
How Birchbox Is Disrupting Beauty
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- 19 Jun 2013
- News
Your Guide to Social Enterprise
poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society. When Climate Change Hits Home by Diogo Castro Freire (MBA 2012) (Amazon Digital Services LLC)... View Details
- 25 Apr 2014
- News
Piloting new career horizons for women in aviation
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. As an executive for Global Business, Commercial Systems, and Services at Sikorsky Aircraft Corporation in Connecticut, she advocates for youth, especially girls, who are considering careers... View Details
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 2011
- Other Unpublished Work
Height Taken but Worth Unknown: Valuation as an Institutional Process
By: R. Daniel Wadhwani and Mukti Khaire
Drawing on research from organizational studies, sociology, history, and anthropology, we develop a framework for understanding valuation as an institutional process in markets. We posit that three institutional elements—categories, criteria, and standards—are integral... View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
means to understand human behavior and finds ways to accommodate and direct such behaviors." Citing the works of Ronald Coase, David Touve opined, "It would seem that economics has grappled with the question of markets for... View Details
Keywords: by James Heskett
- 01 Mar 2017
- News
Research Brief: Lost in Translation
have a strong communications strategy, because they aren’t always going to have the luxury or time to prepare, and simply translating your message won’t be enough.” “The Capital Market Consequences of... View Details
Keywords: Erin Peterson
- 01 Jun 2007
- News
More Faculty Honors
Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest View Details
- 19 Jan 2016
- News
Electric Avenues
remake their communities for the digital age. Below, a look at how HBS alumni are helping to rewire the way the world thinks about its cities. Town Halls for All Getting your voice heard by local government is unnecessarily difficult,... View Details
Keywords: Dan Morrell