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Show Results For
- All HBS Web
(3,055)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
- 19 Jun 2013
- News
Your Guide to Social Enterprise
poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details
- 22 Dec 2015
- News
Cahill to Lead HBS External Relations
has assumed a new role as Strategic Advisor, External Relations. As executive director, Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and View Details
- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details
- 15 Dec 2011
- News
An HBS gift guide
on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
- 09 Mar 2015
- News
Ravi Chidambaram: Making A Difference
- 11 Dec 2014
- News
Transforming the wine industry for black South Africans
Selena Cuffe (MBA 2003) discovered that only 2 percent of South Africa’s $3 billion wine industry was owned by black South Africans. As CEO of Heritage Link Brands, she now runs the largest import business of these wines, bringing them to audiences around the world.... View Details
- 24 Apr 2014
- News
Building bridges between Asia and the US
Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April 2014) View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details
- 22 Jul 2015
- News
Supporting a Return to Work for Women Execs
them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had caught on with many companies. She... View Details
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
stay patient. There is so much we want to and could do, but there are only so many hours in a day.” Why should companies consider purchasing art from ArtLifting? "Oftentimes, companies come to us when they're already in the market for... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details
- 01 Sep 2003
- News
CGLV Plenary Session
academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will lead to changes in practice.... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
anymore. Tell a marketer that she ought to have a MySpace strategy and she'll look at you like you have a third eye. But Piskorski points out that MySpace has 70 million U.S. users who log on every month, only somewhat fewer than... View Details
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- February 2011
- Teaching Note
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details
Keywords: by Martha Lagace
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 01 Dec 2008
- News
Where Are They Now?
director of the Brady Commission, a task force created to examine ways to avoid another stock market crash like Black Monday on October 24. “It was hard not to say yes,” he recalls. After the commission completed its report, Glauber... View Details