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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (845)
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 01 Dec 2008
- News
Where Are They Now?
director of the Brady Commission, a task force created to examine ways to avoid another stock market crash like Black Monday on October 24. “It was hard not to say yes,” he recalls. After the commission completed its report, Glauber... View Details
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- May 1982 (Revised April 1984)
- Case
Consolidated Foods Corp. (A)
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the... View Details
Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
- January 1995 (Revised June 1995)
- Case
Note on Yield Conventions
By: Andre F. Perold and Wai Lee
Describes the principal conventions used to report yields on debt instruments. View Details
Keywords: Investment Return; Capital Markets; Asset Management; Reports; Conferences; Governing and Advisory Boards
Perold, Andre F., and Wai Lee. "Note on Yield Conventions." Harvard Business School Case 295-101, January 1995. (Revised June 1995.)
- Career Coach
Martha Tassinari
development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 07 Jul 2016
- News
Rescuing Fresh Food to End Hunger in Australia
Ian Carson (OPM 42, 2012) and his wife, Simone, founded SecondBite, a nonprofit that feeds surplus food from growers and markets to more than a million needy Australians every month. “The role of the food is not just feeding people. It... View Details
- 01 Sep 2003
- News
CGLV Plenary Session
academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will lead to changes in practice.... View Details
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
- 01 Mar 2004
- News
High Brow
You could be forgiven for not knowing it by the look of the average bloke on the street, but American men annually drop $19.5 billion on “hair services” and $5 billion on grooming products, the New York Times (December 25, 2003) reported. That’s a View Details
- 12 May 2016
- News
Drawing Connections Between Business and Art
the same time expanding the art appreciation of the staff members,” he says. “We have no market for contemporary art by young artists here,” notes Shibayama, who also teaches the business of art at two Japanese universities. “We have... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- 25 Apr 2014
- News
Piloting new career horizons for women in aviation
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. As an executive for Global Business, Commercial Systems, and Services at Sikorsky Aircraft Corporation in Connecticut, she advocates for youth, especially girls, who are considering careers... View Details
Rick Grinnell
Systems (acquired by IBM), TrackVia (acquired by Primus Capital) and VeloBit (acquired by Western Digital). Rick also has deep operating experience, having held senior marketing and engineering roles at Adero (acquired by Inktomi),... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
- November 1999
- Case
net.Genesis, Inc.
By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
- 01 Sep 2008
- News
The Levitt Brand
“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
- 10 Aug 2015
- News
Leveraging Veterans’ Competitive Advantage
employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details