Market Segmentation And Target Market Selection - Publications - Faculty & Research

19 Apr 2004
Research & Ideas

Birth of the American Salesman

they became customers of that company and were targeted for follow-up calls or for more promotional material. They also became familiar with the product and were likely, unless... View Details

Keywords: by Laura Linard

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and experiences. “Students... View Details

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

belonging or exclusion), resource (providing survival), and control—describe 70 percent of our inner feelings. The objective is to find deep metaphors that individuals share in common (a true market View Details

Keywords: by Jim Heskett

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

(iStockphoto/tofumax) A corporate board’s most important decision is selecting the organization’s CEO. By the same token, one could argue that a board’s most distasteful decision concerns firing a CEO. Once directors agree to release the... View Details

Keywords: by James Heskett

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

Recently, I was listening to the Huberman Lab podcast where Dr. Andrew Huberman interviewed Dr. David Buss, a founding member in the field of evolutionary psychology and professor of psychology at the University of Texas at Austin, whose... View Details

Keywords: by Julia Austin

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." View Details

Keywords: by Martha Lagace

Web

Alumni Spotlight: Cissy Chen (MBA 2019) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

GDP, that is, total aggregate output, the market value of all final goods and services produced. In a sense, all that you (as a country) have is the total output that you produce in a year—your GDP.... View Details

Keywords: by Sean Silverthorne

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Business Fundamentals Course - CORe | HBS Online

Economics for Managers Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their... View Details

Fast Answer

Corporate bond ratings

Where can I find ratings of corporate bonds? In Bloomberg: Hit the yellow CORP key (F3), then hit GO. Type TK then hit GO for Ticker Symbol Look Up. Type in issuer name; select correct issuing body; select... View Details

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Winners & Runners-Up | New Venture Competition

credit, and market linkage for smallholder farmers. Alumni Track, 2019 Blueland Gina Pak (MBA 2015), CMO Alumni Track Winner Taking the weight and waste out of your everyday... View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Paris

Citation

Educators

Purchase

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Hiring International Students

(OPT). In addition, many international students opt into the Management Science track through course selection and demonstrate a commitment to STEM-focused careers. An added benefit for these F-1... View Details

Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details

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Agents of Change: The Founding of the AASU - The Golden Age of Black Business

pioneering contributions to the field of target marketing as vice president for special markets. Fitzhugh was long recognized and revered for his role as a mentor View Details

25 Jul 2013
Research & Ideas

Why Unqualified Candidates Get Hired Anyway

important decisions like selection and admissions," says Gino, an associate professor in the Negotiations, Organizations & Markets unit at HBS. "And you can... View Details

Keywords: by Anna Secino; Education; Employment

Web

Faculty & Advisors - MBA

Labs, a healthcare fintech company focused on patient and payer billing accuracy. He was also an early team member at TaskRabbit, where he ran marketing and business... View Details

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a... View Details

Keywords: Garry Emmons

04 Feb 2013
Research & Ideas

Are the Big Four Audit Firms Too Big to Fail?

likely to take risks. The audit giants might decide that their dwindling numbers make them increasingly visible targets for regulatory interventions and litigation, and they... View Details

Keywords: by Martha Lagace; Accounting

Publications