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  • March 2021
  • Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
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  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its creation. And they suggest that... View Details
Keywords: by Martha Lagace; Music
  • November 2006 (Revised December 2006)
  • Case

Pitney Bowes Inc.

By: Clayton M. Christensen and Ho Howard Yu
Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details
Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry
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  • June 2018
  • Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
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  • May 2022
  • Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details
Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
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  • 2007
  • Chapter

Career Patterns and Organizational Performance

By: Monica C. Higgins and James R. Dillon
Traditional research on careers examines how organizations and individuals affect career outcomes. This chapter reviews several specific ways in which career histories have been found to influence organizational outcomes. While we incorporate both upper echelons... View Details
Keywords: Organizations; Personal Development and Career; Performance
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  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

to permit even the most unsustainable and dirty industries. This working paper concludes that the emergent business history needs to be more fully incorporated in wider management and economics literatures on sustainability, while calling... View Details
Keywords: by Sean Silverthorne
  • October 2001 (Revised September 2022)
  • Case

Le Petit Chef

By: Alan D. MacCormack, Sandra J. Sucher and Suraj Rangashayi
Brigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent... View Details
Keywords: Production; Product Development; Projects; Planning; Research and Development; Performance; Problems and Challenges; Management Teams; Resource Allocation
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  • 22 Oct 2013
  • First Look

First Look: October 22

  Publications August 2013 PLoS ONE Prosocial Bonuses Increase Employee Satisfaction and Team Performance By: Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach Abstract—In three field studies, we... View Details
Keywords: Sean Silverthorne

    Chasing Stars

    It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice... View Details

    • June 2014
    • Teaching Note

    Steve Carpenter at Cake Financial

    By: Thomas R. Eisenmann
    After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
    Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry
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    • December 1999 (Revised January 2000)
    • Case

    Agrochemicals at Ciba-Geigy AG (B)

    By: Michael L. Tushman, Wendy Smith and Daniel Radov
    Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
    Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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    • 01 Oct 2013
    • Working Paper Summaries

    Organizational Factors that Contribute to Operational Failures in Hospitals

    Keywords: by Anita L. Tucker, W. Scott Heisler & Laura D. Janisse; Health
    • Program

    Leading and Building a Culture of Innovation

    offered in cooperation with the HBS Leadership Initiative. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits Focusing on the nature of innovation and on your leadership practice, you will... View Details
    • August 2011 (Revised November 2012)
    • Case

    Ramesh Patel at Aragon Entertainment Limited

    By: Anthony J. Mayo and Joshua D. Margolis
    Ramesh Patel, a high potential employee, was excited to be named to the company's New Horizons Board, a select team responsible for producing recommendations for new products or line extensions for Aragon Entertainment. Patel's co-worker and friend, Jeremy Gibson was... View Details
    Keywords: Groups and Teams; Conflict and Resolution; Conflict Management; Interpersonal Communication; Spoken Communication; Communication Intention and Meaning; Jobs and Positions; Performance; Entertainment and Recreation Industry
    Related
    • October 1984
    • Case

    NIKE (E1): The Announcement

    Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
    Keywords: Management Succession; Management Teams; Apparel and Accessories Industry; Sports Industry
    Related
    • 14 Nov 2023
    • Research & Ideas

    The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

    assistant professor at the University of Southern California, and Aner Zhou, an assistant professor at San Diego State University. Mapping employee connections through LinkedIn The team obtained data with the cooperation of LinkedIn and... View Details
    Keywords: by Ben Rand
    • July 2020 (Revised January 2021)
    • Case

    Pattern Brands

    By: Sunil Gupta, Elie Ofek and Julia Kelley
    In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
    Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
    Related
    • Program

    Aligning Strategy and Sales

    strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success. This program is eligible for the Certificate of View Details
    • 01 Aug 2023
    • What Do You Think?

    As Leaders, Why Do We Continue to Reward A, While Hoping for B?

    among team members who are better prepared for the future than they are. As she put it, “How will the supervisor mentor someone who should likely be fast-tracked?” Les Sherry added, “Older managers &... View Details
    Keywords: by James Heskett