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  • September 2024
  • Exercise

Assessing the Value of Unifying and De-Duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan
This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details
Keywords: Customer Relationship Management; Measurement and Metrics; Analytics and Data Science; Value
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  • December 2005 (Revised December 2008)
  • Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details
Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia
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  • Web

Entrepreneurship - Faculty & Research

describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details
  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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    Christopher T. Stanton

    Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

    • August 1999 (Revised October 1999)
    • Case

    RCA Records: The Digital Revolution

    By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
    In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
    Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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    • 15 Nov 2016
    • First Look

    November 15, 2016

    employee departure rates in stores where the manager is likely to be more informed than headquarters (e.g., in stores that are far from headquarters or that serve repeat customers). Download working paper:... View Details
    Keywords: Sean Silverthorne
    • 02 Sep 2008
    • First Look

    First Look: September 3, 2008

    victim of wrongdoing or the actual harm caused. Yet in four laboratory studies, we show that these factors have a systematic effect on how people judge the ethicality of the perpetrator of an unethical action. Specifically, we find that identifiability of the victim of... View Details
    Keywords: Sean Silverthorne

      Walter A. Friedman

      Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

      Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry
      • 2025
      • Working Paper

      Is Love Blind? AI-Powered Trading with Emotional Dividends

      By: De-Rong Kong and Daniel Rabetti
      We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details
      Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets
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      • Web

      Online Business Courses & Certifications | HBS Online

      techniques to solve real-world business challenges and drive informed decision-making. 8 weeks, 5 hrs/week Pay by July 31 $1,850 Certificate Economics for Managers Professor Bharat Anand Gain economic insights and learn how View Details
      • December 2021 (Revised May 2022)
      • Case

      Troverie (A)

      By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
      Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
      Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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      • 26 Sep 2023
      • Research & Ideas

      Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

      from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson gives a name to this... View Details
      Keywords: by Kristen Senz
      • August 2010 (Revised August 2011)
      • Case

      Developing an App for That

      By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank
      At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details
      Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Information Technology Industry; Information Technology Industry
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      • 26 Apr 2016
      • First Look

      April 26

      April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services allow workers and firms to contract... View Details
      Keywords: Sean Silverthorne
      • 2018
      • Working Paper

      Product Quality and Entering Through Tying: Experimental Evidence

      Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
      Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
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      • December 2022
      • Case

      Taylor Farms: Adding Value to Fresh Produce

      By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo
      In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details
      Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry
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      • 20 Aug 2007
      • Research & Ideas

      HBS Cases: Using Investor Relations Proactively

      relations director, weighed the advantages and disadvantages of incorporating information from the financial markets into the firm's planning and operations activities. What were his goals, and what sorts of... View Details
      Keywords: by Martha Lagace; Energy; Utilities
      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
      Related
      • 07 Apr 2022
      • Research & Ideas

      Giving Back: Consumers Care More About How Companies Donate Than How Much

      over others.” Keenan studied corporate donations with Leslie John, professor of business administration at HBS, and Anne Wilson, a lecturer at the Wharton School of the University of Pennsylvania. Their findings will appear in a forthcoming issue of View Details
      Keywords: by Pamela Reynolds