Publications

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition 1980-1986

By: Lynda M. Applegate

Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits... View Details

Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry

August 23, 2018
Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley

Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details

Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management

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Program

Changing the Game

skills needed to bargain more effectively, make better decisions on the spot, and consistently deliver results. You may also be interested in the related program: Changing the Game: Negotiation and Competitive Decision-Making—Virtual. This program is eligible for the... View Details

March 2008
Article

Is Yours a Learning Organization?

By: David A. Garvin, Amy C. Edmondson and Francesca Gino

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details

Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture

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Program

Transforming Customer Experiences

Summary Superior customer service can differentiate your business in the marketplace—if you design the right offerings and execute flawlessly. Led by HBS thought leaders who are experts in customer experience management, this program delves into the fundamentals of... View Details

21 Dec 2016
Blog Post

Why We Recruit: CPP Investment Board

Organization Melissa Dalmacio, Senior Advisor, Campus Recruitment, CPP Investment Board Describe your organization in three to five sentences. CPP Investment Board (CPPIB) is one of the most respected and fastest-growing institutional investors in the world. With... View Details

Program

Strategic Negotiations

key issues, and develop the best process for each deal—all before the negotiations even start. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits The advanced skills you develop in this program... View Details

Web

Application Requirements - Doctoral

Management Admissions Test (GMAT). Submitted test scores are valid for no longer than five years. If you are applying for admission for Fall 2026, we will accept at-home versions of the GRE. You may submit scores from tests taken no... View Details

July 2019 (Revised May 2020)
Case

AT&T, Retraining, and the Workforce of Tomorrow

By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg

By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details

13 Dec 2004
Research & Ideas

Sharing News That Might Be Bad

This scenario, inspired by a Harvard Business School case, may ring familiar. It raises an increasingly prevalent, and difficult, management issue: how much information to share and when to share it. You... View Details

Keywords: by Paul Michelman

2010
Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America

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December 2022 (Revised January 2025)
Case

Akooda: Charging Toward Operational Intelligence

By: Christopher Stanton and Mel Martin

The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details

Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Information Technology Industry; Information Technology Industry; Boston; Israel

February 2004 (Revised August 2004)
Case

National Semiconductor's India Design Center

By: Jeffrey T. Polzer and Elizabeth Kind

The senior managers of the India Design Center used 360-degree feedback to develop their team competencies. Now, three new managers are about to join their management team, and Ashok Kumar, director of the center, must decide how to integrate the new managers in a way... View Details

Keywords: Groups and Teams; Information Technology Industry; India

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

results. “An intelligent failure is an undesired result in new territory,” says Edmondson, the Novartis Professor of Leadership and Management at HBS. “There’s no way you can know for sure whether it will work out without trying it.”... View Details

Keywords: by Michael Blanding

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Information Technology Industry

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

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Summer 2016
Article

The Real Lessons From Kodak's Decline

By: Willy C. Shih

Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details

Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States

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April 1989
Case

Norton Auto Supply

By: Janice H. Hammond

Describes a multiechelon distribution system for the distribution of automobile spare parts. An analyst has been hired by the Norton Auto Supply Co. to improve the company's inventory planning and control techniques. Includes demand, cost, weight, and supplier lead... View Details

Keywords: Business or Company Management; Operations; Distribution Channels; Management Practices and Processes; Management; Strategy; Industrial Products Industry; Auto Industry