Publications

26 Jan 2018
HBS Seminar

John Helveston, Boston University

July 2023 (Revised May 2024)
Case

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Amitabh Kant, India Sherpa in the year of India's G20 Presidency, and Nandan Nilekani iconic tech entrepreneur wondered how to share India's model of digital public infrastructure to build social and economic inclusion. 'India Stack', the umbrella term for India's DPI... View Details

Keywords: Digital Transformation; Information Technology; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Information Technology Industry; Information Technology Industry; Asia; South Asia; India

25 Feb 2025
Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

platform dedicated to revolutionizing health care innovation through experiential learning. Autonomous surgical robots, health care artificial intelligence, targeted therapeutics, and AR/VR surgery—what was... View Details

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Health Industry; Health Industry; Health Industry; United States

03 Dec 2014
HBS Seminar

Ginger Jin, University of Maryland

August 2001 (Revised May 2002)
Case

Worldzap

By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron

In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details

Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Information Technology Industry; Europe

November 2023 (Revised April 2024)
Case

Khanmigo: Revolutionizing Learning with GenAI

By: William A. Sahlman, Allison M. Ciechanover and Emily Grandjean

Already a leader in the edtech space since its 2008 launch, Khan Academy was now one of the first edtech organizations to embrace generative artificial intelligence ("genAI"). In March 2023, Khan Academy began beta testing Khanmigo, a genAI “guide” and tutor built with... View Details

Keywords: Technology Adoption; Leading Change; Entrepreneurship; Risk and Uncertainty; Education; AI and Machine Learning; Corporate Social Responsibility and Impact; Technology Industry; Technology Industry; United States; San Francisco

October 2005
Case

Wipro Technologies: The Factory Model

Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and... View Details

Keywords: Job Cuts and Outsourcing; Service Operations; Applications and Software; Standards; Information Technology Industry; Bangalore

By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore's... View Details

21 Sep 2023
HBS Seminar

Pinar Ozcan, Saïd Business School

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

21 Feb 2019
Blog Post

Machine Learning and Behavioral Economics

anchored in his personal sense of mission. “I’m very interested in health care because of the experience of growing up with my late twin brother, who had cerebral palsy,” Bracaglia says. “I saw firsthand how difficult it was to be... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the ad and be taken to a Web site where she can learn more about the product and purchase it. The entire process—from ad to purchase—might take less than five minutes. In addition to streamlining the flow of information and transactions,... View Details

Keywords: by Susan Young

Incentives for Bad Science

Randomized controlled trials (RCTs) inform medical practice, health care delivery, follow-on research, regulation, and health policy. Yet, many RCTs are inadequately randomized, blinded, and reported. To analyze scientists' and firms' incentives to meet clinical trial... View Details

Article

Was the Wealth of Nations Determined in 1000 B.C.?

By: Diego A. Comin, Bill Easterly and Erick Gong

We assemble a dataset on technology adoption in 1000 B.C., 0 A.D., and 1500 A.D. for the predecessors to today's nation states. We find that this very old history of technology adoption is surprisingly significant for today's national development outcomes. Our strong... View Details

Keywords: Cost Accounting; Information Technology; Technology Adoption; Growth and Development; Adoption; Business Strategy; Cost; Cost Management; Cross-Cultural and Cross-Border Issues; Culture; Technology Industry

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October 2023
Case

Making Progress at Progress Software (A)

By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort

In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details

Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Personal Development and Career; Human Capital; Employee Relationship Management; Technology Industry; Bulgaria