Publications

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December 2009 (Revised November 2012)
Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett

Teaching Note for [910405]. View Details

Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

November 2010 (Revised January 2012)
Case

CHS Inc.: Cooperative Leadership in a Global Food Economy

By: Ray A. Goldberg and Matthew Preble

CHS- the largest farm cooperative in the US- was planning its 2020 vision statement and the role the cooperative should play in the food system. View Details

Keywords: Agribusiness; Global Strategy; Goals and Objectives; Cooperative Ownership; Strategic Planning; Agriculture and Agribusiness Industry; United States

12 Jun 2009
Research Event

Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

prosperity is widely and legitimately shared; and building a new global system that works for the citizens of all nations. Confronting these challenges represents a historic opportunity to save capitalism from itself, and in doing so, to... View Details

January 2013 (Revised June 2017)
Case

The Perfect Storm: What Happens When the Market Moves Four Standard Deviations?

By: Nori Gerardo Lietz

Adam Carter was the portfolio manager for Tate Modern Finance III, L.P. (“Tate” or the “Fund”), the third in a series of U.S. commercial real estate debt funds sponsored by the London-based Tate Partners. The Fund was capitalized with $700 million of equity... View Details

Keywords: CMBS; CLO; Repo Financing; Financial Strategy; Investment Funds; Financing and Loans

21 Apr 2017
News

Can a French Political Upstart Ride Obama's Strategy to Victory?

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

29 Jul 2022
News

Closing the Gap Between Digital Marketing Spending and Performance

13 Jul 2021
News

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

July–August 1999
Article

The Right Way to Restructure Conglomerates in Emerging Markets

By: Tarun Khanna and Krishna G. Palepu

Keywords: Business Conglomerates; Emerging Markets; Business Strategy

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09 Feb 2022
News

When Will Hot Housing Market Finally Start to Cool?

04 Aug 2010
Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology

18 Dec 2008
Working Paper Summaries

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Keywords: by Alvin J. Silk & Charles King III; Advertising

April 2013
Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert

Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details

Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

global consensus process including leading clinicians and patients. Overseeing implementation in numerous provider organizations worldwide. Beginning an international benchmarking program. Measures being used by the OECD and the World... View Details

August 2008
Teaching Note

System on a Chip 2008: Global Unichip Corp. (TN)

By: Willy C. Shih

Teaching Note for [608159] and [609001]. View Details

Keywords: Vertical Integration; Horizontal Integration; Industry Structures; Technology; Semiconductor Industry

23 Mar 2022
News

Online Brands Try a Traditional Marketing Strategy: Physical Stores

30 Jan 2018
Blog Post

HBS Global Opportunity Fellowship: Making a Difference in Africa

About the Global Opportunity Fellowship (GO:Africa) HBS offers a variety of career support and exploration programs for eligible students that provide financial assistance for those who choose careers in which starting salaries are lower... View Details

1995
Manual

Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy