Publications

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A... View Details

Keywords: by Manda Salls

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

it, “The acquisition of Whole Foods by Amazon (which took place after this month’s column was posted) shows that there still are vast opportunities for Amazon to avoid the mechanics of the wheel The wheel begins to turn only when volume... View Details

Keywords: by James Heskett; Retail

7 PM – 9 PM PST, 08 Mar 2017
HBS Alumni Events

HBS San Francisco Young Alumni Networking Reception

HBS alumni MBA 2012-2016 are invited to an evening of socializing and networking in San Francisco View Details

January 2018
Supplement

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and... View Details

7 PM – 9 PM GMT, 15 Apr 2015

HBS London Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in London. View Details

6:30 PM – 8:30 PM CDT, 12 Mar 2015

HBS Houston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Houston. View Details

7 PM – 9 PM EDT, 30 Apr 2015

HBS Washington DC Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Washington, DC. View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some great statistics in the case about View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

Blog

Inside the Learning: Boston By the Season

Street to people-watch on a warm summer evening. Spend an afternoon on the Rose Kennedy Greenway. Take advantage of food trucks, fountains, beer and wine gardens, and an oasis... View Details

4 PM – 7 PM CDT, 13 Mar 2016

HBS@SXSW 2016

Please join HBS@SXSW for a Backyard BBQ and Alumni New Venture Competition. View Details

05 Nov 2019
News

Alumnus Named McDonald’s CEO

having a record year for cash flow. The Journal also noted that Kempczinksi had planned a global town hall meeting with employees. “I’ll share a bit more about my background and perspective,” he wrote in an internal memo, “but most... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

Find at Harvard

7 PM – 9 PM EDT, 14 Apr 2016
HBS Alumni Events

HBS Boston Young Alumni Networking Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Boston. View Details

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States