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May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

January 2022
Supplement

Kornit Digital: The Amazon Warrants (C)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Food and Beverage Industry; Food and Beverage Industry; United States

January 2014 (Revised January 2014)
Case

Showdown at Cracker Barrel

By: Suraj Srinivasan and Tim Gray

In the fall of 2011, activist investor, Sardar Biglari, has acquired nearly 10% ownership in the Cracker Barrel restaurant chain. He believes that the board and senior management have failed and the company has underperformed relative to its peers. When he is denied a... View Details

September 2012 (Revised January 2013)
Case

SMARTBITES (A)

By: Michael Roberts, Jeronimo Silva and Amar Bhide

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Food and Beverage Industry; Turkey; United States

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry

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September 1992 (Revised July 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (D)

By: Lynda M. Applegate, Melinda Conrad and Charles S. Osborn

Provides a thorough overview of the company's 1990 and 1991 reorganizations and the resulting demand for information technology in lower levels of the organization. Closes with a discussion of Frito-Lay's most recent information technology projects, Explorer and... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Negotiation Deal; Problems and Challenges; Organizational Design; Projects; Food and Beverage Industry; Food and Beverage Industry

Article

How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details

Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Food and Beverage Industry; Food and Beverage Industry

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March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

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December 2010
Supplement

Restaurant Valuation: O'Charley's and AFC (CW)

This is a spreadsheet of the Exhibits for case 111-081, restaurant Valuation: O'Charley's and AFC. View Details

Keywords: Business Ventures; Valuation; Food and Beverage Industry; Food and Beverage Industry

December 2010
Case

Restaurant Valuation: O'Charley's and AFC

This case is a comparative analysis of the strategy, accounting, performance, and valuation for two restaurant chains alternatively having a company-owned versus franchising strategy. It requires students to identify these two different strategies, and the related... View Details

Keywords: Private Ownership; Valuation; Franchise Ownership; Food and Beverage Industry; Food and Beverage Industry

April 1991 (Revised March 2017)
Teaching Note

Westchester Distributing, Inc. (A) and (B)

By: Robert Simons

Teaching Note for (9-191-118) and (9-191-119). View Details

Keywords: Strategy And Execution; Management Control Systems; Internal Controls; Risk Management; Food and Beverage Industry; Food and Beverage Industry

June 1995
Case

Strategic Countermoves: Coca-Cola vs. Pepsi

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details

Keywords: Competition; Mergers and Acquisitions; Food and Beverage Industry; Food and Beverage Industry

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

By: John A. Quelch

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry

October 1997 (Revised January 2008)
Case

Asda (A)

By: Michael Beer and James Weber

In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom

06 Nov 2019
Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details

Keywords: by Rebecca Henderson; Energy

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

when he says that "An end to cheap oil would very well mean an end to cheap food worldwide. And with 6.5 billion people to feed, I am reminded of a somewhat frightening quote that I'll likely garble: "Throughout history, when... View Details

Keywords: by James Heskett

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (C)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (B)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

June 2021
Teaching Note

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Robin Abrahams

Teaching Note for HBS Case No. 419-001. View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Food and Beverage Industry

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