Demand And Consumers - Publications - Faculty & Research

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and... View Details

Keywords: by Sean Silverthorne

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Governmental, academic, and cultural differences are hurting Europe's chances of creating more competitive pharmaceutical and biotech industries—and not much hope is on the horizon, according to a panel of... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

01 Dec 2018
News

Alumni and Faculty Books for December 2018

neurodiversity. Questions for managers to ask: How am I doing, and how can I do better? How are my people doing, and how might I help? How do I manage my team? And how can I... View Details

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

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Stock Pitching: company, industry and market research

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Market research reports about various View Details

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”... View Details

Keywords: by Sean Silverthorne

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical,... View Details

Keywords: Dina Gerdeman

March 2022 (Revised March 2024)
Case

Hometown Foods: Changing Price amid Inflation

By: Julian De Freitas, Jeremy Yang and Das Narayandas

During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details

Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry

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21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that... View Details

Keywords: Dina Gerdeman

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

countries, there was a vast increase in demand for products such as tea, coffee, sugar, and tropical fruits which had been luxuries to previous generations. By 1870 the British trading companies were already... View Details

Keywords: by Geoffrey Jones

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies View Details

Keywords: Dina Gerdeman

25 Aug 2022
News

September 2022 Alumni and Faculty Books

grandfather. She begins to find purpose on the farm, but is consumed with hiding her impairment and unwilling to form a bond with anyone—until she encounters Daniel Richetelli, a troubled Jesuit priest who... View Details

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Consumer Products Industry; India

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October 2022
Article

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald

How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details

Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Consumer Products Industry; Consumer Products Industry; Switzerland

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July – August 2008
Article

Leaders in Denial

By: Richard S. Tedlow

Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital... View Details

Keywords: Decision Choices and Conditions; Judgments; Leadership; Demand and Consumers; Auto Industry; United States

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06 Apr 2011
Working Paper Summaries

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

Keywords: by Alessandro Bucciol, Natalia Montinari & Marco Piovesan

2023
Working Paper

The Effects of Inconsistent Work Schedules on Employee Lateness and Absenteeism

By: Caleb Kwon and Ananth Raman

Problem Definition: Employee lateness and absenteeism pose challenges for businesses, particularly in the retail industry, where punctuality is vital for optimal store operations and customer service. This paper relates employee lateness and absenteeism with... View Details

Keywords: Behavior; Employees; Human Capital; Retail Industry

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01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

Through what at the time felt like sheer luck, I landed an internship at Procter & Gamble on the Dish Engineering team between my sophomore and junior year. That internship taught me a lot about what a “corporate job” in the View Details

July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details