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- All HBS Web
(2,493)
- People (2)
- News (546)
- Research (1,706)
- Events (3)
- Multimedia (9)
- Faculty Publications (949)
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
causing them to place a lower value on the product or service being offered. To address this problem, managers should experiment with operational transparency—the deliberate design of windows into and out of the organization's operations... View Details
Keywords: Dina Gerdeman
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
orders and have them delivered to their tables—a service often performed by managers. “Now when I see a customer talking to a manager, it’s a good thing,” says Karavites, smiling. Traditionally, the bank of... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
services flow from the company to customers. Money flows in the reverse direction, from customers to the company and from the company to suppliers. Along the horizontal dimension are the company's... View Details
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten, founded in 1997, operates an online mall and related View Details
- Web
Learn with Baker Library: Baker Basics for Executive Education Participants | Baker Library
Help Center Learn with Baker Library: Baker Basics for Executive Education Participants Learn with Baker Library is a library service that provides customized e-learning modules covering topics from in-depth... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
death of a loved one. Our customers love us. That’s not going to last forever, so what’s the next thing we’re going to do? As opposed to: They love us, oops, now they don’t; uh-oh, what should we do? So cherishing and being proactive... View Details
Keywords: Julia Hanna
- 10 Jan 2017
- News
Street Smarts
“Today, the car is a mobile computing platform,” says Mistele. “We pull information from various sensors in real time and create services around it.” For example, INRIX uses machine learning to provide View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
'03 David Merle, MBA '03 Superdome building integrated photovoltaics India HBS Club of India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America HBS Club of Brazil Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
Keywords: Multiple alumni
- Web
Public Entrepreneurship - Course Catalog
course. Ideas. What should public entrepreneurs work on? We tackle “problem-finding” and “solution-finding”. We touch on customer discovery to understand needs of citizens and public workers. We meet entrepreneurs who used the tools of... View Details
- 28 Mar 2018
- News
Fueling the Future
Women who pursue STEM fields are accustomed to being challenged. When Cecily Kovatch (MBA 2002) began her career working as a field engineer for Schlumberger, one of the world’s largest oilfield service companies, the all-male crews on... View Details
Keywords: Jill Radsken
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details
- 01 Jun 2003
- News
Up Against The Firewall
organization.” In the MBA and Executive Education programs, Austin teaches a case he coauthored (with Larry Leibrock and Alan Murray) called “The iPremier Co.: Denial of Service Attack.” Raising the kinds of questions and dilemmas cited... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
developing countries. As a result, they must rely on the customer-pull approach: finding ways to solve customers' dilemmas without relying on novel science. Many multinationals entering developing countries pay lip service to serving... View Details
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
service relationships is neither well understood, nor consistently factored into service design. In this paper, two laboratory experiments and one field experiment, conducted in financial View Details
Keywords: Sean Silverthorne