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  • All HBS Web  (2,955)
    • People  (4)
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    • Multimedia  (5)
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← Page 84 of 2,955 Results →
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

shows. Innovation: A select number of companies shift to a more advanced innovative stage by integrating sustainability into the core of the business in ways that transform the company. Strategies tend to be driven by the market with an... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • Article

Contagion of Cooperation in Static and Fluid Social Networks

By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
Keywords: Social Contagion; Social Networks; Cooperation; Behavior; Social Media
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Jordan, Jillian J., David G. Rand, Samuel Arbesman, James H. Fowler, and Nicholas A. Christakis. "Contagion of Cooperation in Static and Fluid Social Networks." PLoS ONE 8, no. 6 (June 2013).
  • 01 Aug 2014
  • News

A closer look at the industry of beauty

The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the Global Beauty Industry in 2010. Jones'... View Details
  • 03 Nov 2020
  • News

One Paramount Priority

In the four years since the last US presidential election, Diane Hessan (MBA 1977) has been interviewing more than 500 voters, talking about everything from gun control to COVID-19. This years-long project has made clear to Hessan that many Americans share common... View Details
Keywords: Government
  • 01 Jun 2007
  • News

More Faculty Honors

teaching and research. Professor Joseph Bower is the coeditor of From Resource Allocation to Strategy, which was named Best Management Book of 2006 by strategy + business magazine. A book coauthored by Professor Sunil Gupta, Managing... View Details
Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • July 2003 (Revised August 2003)
  • Case

Meloche Monnex

Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details
Keywords: Marketing Strategy; Marketing Communications; Marketing Channels
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Wathieu, Luc R., and Kevin Morris. "Meloche Monnex." Harvard Business School Case 504-008, July 2003. (Revised August 2003.)
  • September 2006
  • Supplement

Brainard, Bennis & Farrell (B)

By: Joseph L. Bower
Brainard, Bennis and Farrel is a short case designed to explore the challenge of establishing appropriate compensation from a general management/CEO perspective. Brainard (B) is a one-page handout that is designed to show how an already difficult problem is made more... View Details
Keywords: Interpersonal Communication; Compensation and Benefits; Executive Compensation; Relationships; Strategy
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Bower, Joseph L. "Brainard, Bennis & Farrell (B)." Harvard Business School Supplement 307-053, September 2006.
  • January 2014 (Revised March 2014)
  • Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch
Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Communications Industry; Communications Industry; Communications Industry; Japan
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Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2015
  • News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 06 Jan 2017
  • News

Mental Illness and the Workplace

increased community resources. She spoke with Bulletin associate editor Julia Hanna about the work of the Stability Network and what she does to keep herself well. READ MORE Julia Hanna: Katherine, when did you first begin to realize that... View Details
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)
  • 22 Feb 2016
  • News

Cooking Up America’s Food Culture

community center that brings people together around food and agriculture, teaching some of the lessons of self-sufficiency that were always a part of the Farm Life School philosophy. That DIY attitude is the next big trend, Duda says.... View Details
Keywords: April White
  • 07 Dec 2015
  • News

Making Higher Ed Accessible to Africans

his days overseeing strategy and business development. “I’m into this physically, emotionally, and spiritually,” he says. “What we're doing hasn’t been done before in this part of the world, and it has the power to transform the... View Details
  • May 1998
  • Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry
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Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.
  • June 2020
  • Article

In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors

By: M. Jeong, J. Minson and F. Gino
Negotiation scholarship espouses the importance of opening a bargaining situation with an aggressive offer, given the power of first offers to shape concessionary behavior and outcomes. In our research, we identify a surprising consequence to this common prescription.... View Details
Keywords: Attribution; Interpersonal Interaction; Judgment; Social Interaction; Inference; Open Data; Open Materials; Preregistered; Negotiation Offer; Strategy; Behavior; Interpersonal Communication; Trust; Outcome or Result
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Jeong, M., J. Minson, and F. Gino. "In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors." Psychological Science 31, no. 6 (June 2020): 644–653.
  • October 2010 (Revised January 2011)
  • Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States
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Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
  • 01 Sep 2018
  • News

What I Do: Clare Reichenbach (AMP 185, 2013)

a media executive with 20 years of experience in strategy and business transformation who joined the foundation in February. “In AMP we talked about finding our North Star,” she says. “I’m fortunate because food is an authentic passion of... View Details
Keywords: Julia Hanna; illustrations by Peter and Maria Hoey
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

pharmaceutical firms that rely on creativity," she says. "Today's fast-changing global markets place increased pressure on companies of every kind to continuously create new products, services, and competitive strategies if they... View Details
Keywords: by Peter K. Jacobs
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