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  • 01 Oct 2001
  • News

Fourth Annual African-American Alumni Association Conference

"Navigating Success in Volatile Times" will be the theme of this year's HBS African-American Alumni Association (HBSAAA) conference. The fourth annual event, to be held October 5–7 at the Plaza Hotel in New York City, will provide insights into the strategies and tools... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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  • Article

Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior

By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely
Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details
Keywords: Behavior; Values and Beliefs; Social and Collaborative Networks
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  • November 2011
  • Article

Social Strategies That Work

By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
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  • 01 Feb 2002
  • News

The Harvard Clubs of Australia: Networking with a Cause

American-born Philip W. Stern (MBA '82) moved to Australia in 1985, spending several years as a McKinsey consultant. He has been Down Under ever since. Now a self-proclaimed Sydney local, Stern is a partner at the management consulting firm of Port Jackson Partners... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 11 Feb 2016
  • News

Many Voices Working Toward a Solution

James McGee (MBA 1980) is founder of Collaborating Minds, an information-sharing and problem-solving technology platform. In this video, he explains the idea that inspired his new business venture. “I think I’ve tried to make an impact on... View Details
  • Web

Harvard Business School

Care: A Multi-Method Study of Quality Improvement Collaboratives Heather M. Caruso (PhD) 2008 What We Can Gain From Losses: How Framing Affects Willingness to Collaborate with Outgroup Members Renée... View Details
  • 01 Jun 2024
  • News

The Exchange: Chance Encounters

Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to... View Details
Keywords: Jen McFarland Flint
  • 01 Jun 2017
  • News

Drawing on the Crowd for Innovative Problem-Solving

organized in two categories: competitions and collaborative communities. His work has an impact both on practice, by helping partners solve difficult innovation dilemmas, and on theory, by optimizing design parameters needed to engineer... View Details
  • Web

Strategies for Cross-National Regions - Institute For Strategy And Competitiveness

nations Speed up the process of economic upgrading at the national level Promote interest and investment in the region by the international community The Institute and Michael Porter are engaged in helping several cross-national regions work View Details
  • Web

2014 Symposium - Race, Gender & Equity

Teaching, and Global Collaborations Jane Hassinger , University of Michigan Women On Purpose: Lessons from North-South Community-based Research Collaborations Lubna Khalid , Working for Change Through... View Details
  • 01 Dec 2003
  • News

The Next Big Thing

remaining committed to principles of academic openness and ethical research, Harvard has decided to review its policies regarding intellectual property and technology transfer, as well as its traditionally cautious approach toward View Details
Keywords: life sciences; Scientific Research and Development Services
  • 01 Oct 2001
  • Research & Ideas

Five Questions for James Austin

In an email interview, Harvard Business School professor James Austin spoke with HBS Working Knowledge managing editor Carla Tishler about his work on collaboration and his ongoing research.Tishler: You talk about companies transitioning... View Details
Keywords: by Carla Tishler
  • 20 Jun 2017
  • Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
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  • 22 Aug 2018
  • Blog Post

The National Park Services: A Mini-Business with a Twist

teams must collaborate to ensure they are creating a product that can be marketed and sold. The park divisions, similarly, have discrete and overlapping responsibilities. For example, while Law Enforcement and Interpretive Rangers have... View Details
Keywords: Nonprofit / Government
  • 13 Oct 2017
  • Working Paper Summaries

Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks

Keywords: by Paul Green, Jr., Francesca Gino, and Bradley Staats
  • 2020
  • Working Paper

Iterative Coordination and Innovation

By: Sourobh Ghosh and Andy Wu
Agile management practices from the software industry continue to transform the way organizations innovate across industries, yet they remain understudied in the organizations literature. We investigate the widespread Agile practice of iterative coordination: frequent... View Details
Keywords: Innovation; Goals; Specialization; Coordination; Field Experiment; Software Development; Organizations; Collaborative Innovation and Invention; Goals and Objectives; Integration; Software
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  • March 2008 (Revised May 2008)
  • Case

Blogging at BzzAgent

BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details
Keywords: Blogs; Marketing Communications; Social and Collaborative Networks; Advertising Industry
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  • 01 Sep 2011
  • News

Spring Reunions

Spring Reunions Photographs by Neal Hamberg And Adam Hunger Related Links Facebook photo gallery Read summaries and view videos from Spring Reunion presentations Spring is the season for pitching tents at HBS, signaling the arrival of class reunions. More than 3,000... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Educational Support Services; Educational Services