Filter Results:
(1,682)
Show Results For
- All HBS Web
(6,086)
- People (36)
- News (1,972)
- Research (1,682)
- Events (11)
- Multimedia (250)
- Faculty Publications (1,028)
Show Results For
- All HBS Web
(6,086)
- People (36)
- News (1,972)
- Research (1,682)
- Events (11)
- Multimedia (250)
- Faculty Publications (1,028)
Sort by
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
was premised on an allegory about hillbillies, which working class people outside America's cities found valuable at a time when American ideology was all about engineering life and technological progress. Holt describes View Details
Keywords: by Martha Lagace
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They selectively try to choose the better reviews. And at that point in class the students start debating what is appropriate, what is not appropriate, what is actual... View Details
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
Paine: The book had its origins in the preparations for celebrating the Centennial of HBS in 2008. The School was founded because important... View Details
Keywords: by Martha Lagace