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16 Sep 2022
News

How to Bring AI into Your Digital Marketing Strategy

March 2024 (Revised June 2024)
Case

Kashat: Navigating the Uncertainties of the Egyptian Fintech Market

By: Paul A. Gompers and Ahmed Dahawy

Karim Nour, the founder of Kashat, an Egyptian nano-lending fintech company, is contemplating how to manage the growth of his startup. Over the summer of 2022, Kashat's loan disbursements had grown by nearly 40%, fueled by macroeconomic instability in Egypt. However,... View Details

Keywords: Fintech; Business Model; Developing Countries and Economies; Acquisition; Business Exit or Shutdown; Mobile and Wireless Technology; Business Growth and Maturation; Business Startups; Financing and Loans; Capital; Financial Services Industry; Banking Industry; Egypt

February 2023
Case

Master Kong: Growing the Instant Noodles Market in China

By: Forest Reinhardt and Shu Lin

November 2022
Supplement

Why was Bosch so successful in the e-bike market

By: Ramon Casadesus-Masanell

April 2020
Teaching Note

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

2020
Working Paper

Internal Models, Make Believe Prices, and Bond Market Cornering

By: Ishita Sen and Varun Sharma

Exploiting position-level heterogeneity in regulatory incentives to misreport and novel data on regulators, we document that U.S. life insurers inflate the values of corporate bonds using internal models. We estimate an additional $9-$18 billion decline in regulatory... View Details

Keywords: Life Insurers; Capital Regulation; Internal Models; Corporate Bonds; Regulatory Supervision; Concentrated Ownership; Bonds; Capital; Governing Rules, Regulations, and Reforms; Insurance; Investment Portfolio

Article

Stability and Competitive Equilibrium in Matching Markets with Transfers

By: John William Hatfield and Scott Duke Kominers

This note surveys recent work in generalized matching theory, focusing on trading networks with transferable utility. In trading networks with a finite set of contractual opportunities, the substitutability of agents’ preferences is essential for the guaranteed... View Details

Keywords: Matching; Networks; Joint Ventures; Stability; Competitive Equilibrium; Core; Efficiency; Economics; Theory

Fall 2005
Article

Games Hospitals Play: Entry Deterrence in Hospital Procedure Markets

By: Leemore S. Dafny

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June 2014
Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein

Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details

Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States

April 2014
Teaching Note

Taikang Insurance: Standing Out In China's Crowded Insurance Market

By: William C. Kirby and Erica M. Zendell

Article

Unravelling in Two-Sided Matching Markets and Similarity of Preferences

This paper investigates the causes and welfare consequences of unravelling in two-sided matching markets. It shows that similarity of preferences is an important factor driving unravelling. In particular, it shows that under the ex-post stable mechanism (the mechanism... View Details

Keywords: Welfare or Wellbeing; Body of Literature; Market Platforms

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November 2005 (Revised September 2006)
Background Note

Accounting for Marketable Securities and the "Recycling" of Income

Gives an overview of accounting for equity investments less than 20%. Uses this accounting to introduce the issue of amounts included in the statement of comprehensive income during a different time period from its inclusion in net income (sometimes called "recycled... View Details

Keywords: Accounting; Investment; Equity

April 2004 (Revised October 2005)
Teaching Note

Marketing of Innovations, The: Course Overview Note for Instructors

By: John T. Gourville

Keywords: Innovation Strategy; Teaching

June 1983 (Revised February 1984)
Background Note

Managing Marketing Programs, Introductory Note -- Textual Note 3

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1989
Book

How to Market to Consumers: 10 Ways to Win

By: John A. Quelch

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1999
Working Paper

Estimating the Performance Effects of Networks in Emerging Markets

By: Tarun Khanna and Jan Rivkin

12 Jan 2006
News

What Do 'Hot Mamas' Want? Access to Capital, Markets

07 Nov 2023
News

Marketing with Generative AI: Harvard Business School’s Ayelet Israeli

14 Jan 2019
News

Alumni-founded Car Maintenance App Yoshi Launches in 20th Market

04 Mar 2010
News

Saatchi & Saatchi Chairman on Marketing and Mad Men

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