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Show Results For
- All HBS Web
(2,438)
- People (4)
- News (531)
- Research (1,713)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,312)
- December 2021 (Revised May 2022)
- Case
Troverie (A)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
- May 2021 (Revised August 2021)
- Supplement
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly... View Details
- June 2001
- Case
Bang Networks- The First Customer (A)
By: Jay O. Light and Mary N. Caravella
In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web... View Details
Keywords: Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco
Light, Jay O., and Mary N. Caravella. "Bang Networks- The First Customer (A)." Harvard Business School Case 201-111, June 2001.
- January 2001 (Revised March 2003)
- Case
Quantum Corporation: eSupplyChain Group
The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details
Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy
McAfee, Andrew P., and Gregory Bounds. "Quantum Corporation: eSupplyChain Group." Harvard Business School Case 601-099, January 2001. (Revised March 2003.)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's The Strategy For Managing... View Details
- September 2020 (Revised January 2021)
- Case
Comviva: Exploring New Frontiers (A)
By: Dante Roscini and Mahima Rao-Kachroo
Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and... View Details
Keywords: Internet and the Web; Acquisition; Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; India; South Asia
Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
- October 2016 (Revised October 2023)
- Case
Bootstrapping at Lightricks
By: Robert White, Jeffrey J. Bussgang and Christine Snively
By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details
Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel
White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised October 2023.)
- October 2000 (Revised May 2001)
- Case
Digitas (A): Strategic Interactive Group
By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
- October 1998 (Revised May 2001)
- Case
Preview Travel (A)
By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- 27 Mar 2019
- News
Sharing the Road
the case of car sharing is the same car gets utilized almost about 75 to 80 percent of the time. “We've invested in two very important aspects of our business. We invest today in telematics and internet of things as a technology to be... View Details
- 03 Jan 2017
- News
Using Technology to Tailor Learning to Each Child
now, we’re cramming so much technology into schools and we’re not really leveraging the power that the internet can bring to connect students to all sorts of experiences and to invite us to redesign how a typical classroom and class day... View Details
- 01 Oct 2001
- News
Porter Directs New Institute at HBS
impact of Harvard's intellectual capital." Research at the ISC will span a wide array of topics, such as regional cluster development, the impact of the Internet on competitive positioning, antitrust policy, and strategies for... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political... View Details
Keywords: by Sean Silverthorne
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
individuals using their Internet sites that could endanger users' welfare, (2) resist such license requirements, or (3) cease doing business in China. The increased complexity arises from the fact that Yahoo, Google, and others are not... View Details
- 01 Jan 2002
- News
Orin C. Smith (MBA '67)
others, which is much more difficult to do in developed nations." Starbucks met that challenge by creating a "third place" for the customer between home and office, increasing the size of its stores and adding enticements such as soft chairs, fireplaces, View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
merchant and shopper has left a lot of customers wandering the desert. Well-run loyalty schemes are a way to bring them back into the fold. Such programs can also help remedy the commoditization that has occurred in the retail sector on many levels. Both the View Details
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
“The Internet Ecosystem: Are You Ready?” HBS professor Howard H. Stevenson, senior associate dean and director of External Relations, then provided an overview of recent events and initiatives at the School. In addition, prospective... View Details
- 05 May 2003
- Research & Ideas
Greed, Fear, and The System Hinder Corporate Reform
of ever making money and that executives were regularly manipulating earnings," he said. Khurana concluded his remarks by reciting the lyrics to a ditty posted on the Internet by disgruntled workers. The rain it raineth every day... View Details
Keywords: by Martha Lagace
- 25 Apr 2016
- News
Trail Blazer
high-speed Internet service, in 1996. “We beat the telephone companies to market in six of seven regions,” says McMinn. He left to start another company, then returned to Covad in 2000 when the tech bubble burst. That was also when he... View Details