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Show Results For
- All HBS Web
(2,438)
- People (4)
- News (531)
- Research (1,713)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,312)
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- 2025
- Working Paper
Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- November–December 2018
- Article
Online Network Revenue Management Using Thompson Sampling
By: Kris J. Ferreira, David Simchi-Levi and He Wang
We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details
Keywords: by James Heskett
- 01 Sep 2015
- News
Faculty Q&A: The Working World
organizations that embedded globalization and the differences that exist across countries into the heart of its model. It’s set up with the idea of unlocking value by leveraging the opportunities created by a worldwide community. Not all companies have those network... View Details
Keywords: Julia Hanna
- 01 Oct 2001
- News
New Economy Notables: Thomas S. Volpe
longer cyclical. The Internet is a big deal, but it's not world-changing. It's another improvement, like the PC was. I have never been more optimistic than I am today about the future of technology. Advice for current MBAs It is a... View Details
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web site for more recall information.... View Details
- Profile
Raghu Yarlagadda
image and video processing. For four years, he worked at Motorola Mobility among the engineers who developed high-definition television technology. In the third year of his employment, he contributed to one of the first wireless set-top boxes for View Details
- Web
Daniela Villafuerte | MBA
that aims to connect everyday devices to communicate by sending and receiving data is the Internet of Things. This technology allows for the physical world to be translated into the digital world. It enables the analysis of crucial data... View Details
- 01 Oct 2001
- News
Peter W. Olson: By the Book
Björk, to Men Seeking Women, an anthology of short stories about Internet romance. Given the demands of his business and travel schedule —Random House has operations stretching from London to Buenos Aires —how does Olson manage to devour... View Details
- 25 Feb 2021
- News
Building Hope
double the general population and has “increased substantially” for veterans, ages 18 to 34, since 2005. For Mike Zapolin (OPM 33, 2004), this was a seemingly intractable problem that deserved a radical solution. Zapolin, who goes by “Zappy,” is a longtime View Details
Keywords: Daniel Morrell
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
aren’t going to confuse a Ford Explorer with Microsoft’s Internet Explorer, for example, so it’s not necessary (or possible) to own one name across all classes. “On the other hand, if you see lots of use of an identical or similar name or... View Details
Keywords: Julia Hanna
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
accounting from the University of Chicago. He’ll tap his interests in corporate accountability and disclosure to help him teach the first-year required course Financial Reporting and Control. Assistant Professor Thales Teixeira, a member of the Marketing unit, received... View Details
Keywords: Margie Kelley
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
The Internet is becoming as familiar a presence in households and offices as the telephone, but, like many big ideas, it was once no more than a twinkle in someone's magazine story. Writing in the days before computers had even become... View Details
- April 2020
- Article
Digital Emotion Contagion
By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details
Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media
Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- March 2020 (Revised July 2020)
- Case
LULA: Transforming Transport and Mobility (A)
By: Siko Sikochi and Hayley (Le) Ma
Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA... View Details
Keywords: Mobility; Transportation; Internet and the Web; Entrepreneurship; Problems and Challenges; Opportunities; South Africa
Sikochi, Siko, and Hayley (Le) Ma. "LULA: Transforming Transport and Mobility (A)." Harvard Business School Case 120-090, March 2020. (Revised July 2020.)