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  • January 2002 (Revised January 2004)
  • Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

compelling answer in an unintentional haiku. “Their work is flawless,” she says. “Their quality control is tighter than NASA’s.” The Aesthetic Idol competition The final assignment in “The Business of Aesthetics” requires both an... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

    Boris Groysberg

    Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous... View Details
    Keywords: asset management; banking; brokerage; information technology industry; investment banking industry; professional services
    • 26 Jan 2010
    • Other Presentation

    Regions and Competitiveness: Implications for Saudi Arabia

    By: Michael E. Porter
    Competitiveness presentation delivered at the Global Competitiveness Forum, Riyadh, Saudi Arabia. View Details
    Keywords: Economics; Saudi Arabia
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    Porter, Michael E. "Regions and Competitiveness: Implications for Saudi Arabia." Global Competitiveness Forum, Riyadh, Saudi Arabia, January 26, 2010.
    • Teaching Interest

    MBA Required Curriculum-- Strategy Course

    By: Ramon Casadesus-Masanell

    The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

    • A firm's operative environment and how to sustain competitive advantage.
    • How to generate superior value for customers... View Details
    Keywords: Strategy; Competitive Strategy; Competitive Advantage
    • 14 Sep 2017
    • News

    Harvard Business School dissects the problems with U.S. politics

    • 08 Dec 2020
    • Cold Call Podcast

    Uber's Strategy for Global Success

    Keywords: Technology; Transportation
    • 13 Jan 2014
    • News

    Michael Porter on the Fundamental Problem for Investors

    • 22 Dec 2008
    • Research & Ideas

    10 Reasons to Design a Better Corporate Culture

    excerpt, the authors outline the top 10 lessons of the best practitioners, from ING Direct to Build-A-Bear Workshop to Harrah's Entertainment.We can learn a great deal from organizations whose strong and adaptive ownership cultures give them a powerful View Details
    Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
    • 05 Sep 2017
    • Working Paper Summaries

    Structural Transformation: A Competitiveness-based View

    Keywords: by Christian Ketels
    • February 2001 (Revised October 2001)
    • Case

    JetBlue Airways: Starting from Scratch

    JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details
    Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry
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    Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
    • June 2018
    • Case

    American Airlines' Value Pricing (Abridged)

    By: Alvin J. Silk and Sunil Gupta
    This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
    Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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    Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
    • March 2002 (Revised May 2007)
    • Case

    Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

    By: V.G. Narayanan and Lisa Brem
    The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
    Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada
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    Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
    • April 2021 (Revised March 2024)
    • Case

    Social Media War 2021: Snap vs. Facebook vs. TikTok

    By: David B. Yoffie and Daniel Fisher
    This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
    Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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    Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)

      Stephen P. Bradley

      Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

      Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications
      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • 12 Oct 1999
      • Research & Ideas

      Porter’s Perspective: Competing in the Global Economy

      Competitive advantage. Corporate strategy. The competitive advantage of nations. All over the world these terms quickly bring to mind the groundbreaking work of HBS professor Michael Porter, whose two... View Details
      Keywords: Re: Michael E. Porter
      • 24 Jan 2012
      • Other Presentation

      Entrepreneurship and Competitiveness: Implications for Saudi Arabia

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
      Keywords: Economics; Saudi Arabia
      Citation
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      Porter, Michael E. "Entrepreneurship and Competitiveness: Implications for Saudi Arabia." Global Competitiveness Forum, Riyadh, Saudi Arabia, January 24, 2012.
      • 16 May 2011
      • Other Presentation

      Chilean Competitiveness: Ready for the Next Stage?

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, including, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report, (World Economic Forum),... View Details
      Keywords: Economics; Chile
      Citation
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      Porter, Michael E. "Chilean Competitiveness: Ready for the Next Stage?" Institute for Strategy and Competitiveness, Santiago, Chile, May 16, 2011.
      • November 1987 (Revised March 1993)
      • Background Note

      Global Semiconductor Industry--1987

      By: David B. Yoffie
      In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
      Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
      Citation
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      Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
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