Publications

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February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China

03 Sep 2013
News

Stanford trio explore success formula for Reddit posts

Program

Succeeding as a Strategic CFO

as capital budgeting and managing risk, in an effective manner Gain confidence in situations outside of your areas of expertise Strengthen your communication skills Improve how you describe your plans and performance results to... View Details

November 2005 (Revised December 2006)
Case

Jeanette Clough at Mount Auburn Hospital

Jeanette Clough, the CEO of Mt. Auburn Hospital, successfully leads a turnaround for the struggling local hospital. When she assumed leadership of Mt. Auburn in 1998, the hospital had recently suffered a $10 million loss. During her first six months, several members of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Expansion; Health Care and Treatment; Business and Community Relations; Health Industry; Cambridge

2021
Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details

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2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

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Program

Senior Executive Program—Africa

organization during the program. Review Our Campus Health & Safety Protocols Read More Both case-based formats are led by HBS faculty, who share their latest research and engage you in a dynamic exchange of ideas with a global community... View Details

November 1991 (Revised January 1995)
Case

Teradyne Japan

By: Michael Y. Yoshino

Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details

Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan

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03 Nov 2016
Working Paper Summaries

Ideological Segregation among Online Collaborators: Evidence from Wikipedians

Keywords: by Shane Greenstein, Yuan Gu, and Feng Zhu

February 2017 (Revised February 2021)
Case

Hebrew SeniorLife: Next Steps

By: Regina E. Herzlinger, Carin-Isabel Knoop and Olivia Hull

The CEO of Hebrew SeniorLife is contemplating how to scale his highly successful but asset-intensive continuing care retirement community for elders. Among the strategies he is considering is an expansion to China; virtual web-based care; providing continuing care in... View Details

Keywords: Continuing Care; Nursing Home; Rehabilitation; Assisted Living; Elder Care; Entrepreneurial Management; Health Care and Treatment; Entrepreneurship; Growth and Development Strategy; Health Industry; United States

13 Oct 2017
News

So, You Want to Join a Startup

08 Aug 2016
News

HBX Announces New Finance Certificate Program, Set to Enroll First Participants in November

08 Jan 2020
News

Unpacking Amazon’s Workforce Development Strategy

October 1998
Case

Farallon Capital Management: Risk Arbitrage (C)

By: Andre F. Perold and Robert Howard

Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details

Keywords: Capital Markets; Equity; Mergers and Acquisitions; Financial Institutions; Risk Management; Investment Funds; Financial Services Industry

January 11, 2021
Article

The Breach of the U.S. Capitol Was a Breach of Trust

By: Sandra J. Sucher and Shalene Gupta

This article frames the January 6th attack of the U.S. Capitol as a betrayal of our trust in government. Using Sucher and Gupta’s trust framework, the article explains how the attacks were a failure of the four elements of trust: competence, motives, fair means, and... View Details

Keywords: Violence; Trust; Government and Politics

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May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

October 2011
Supplement

An Interview with Ganesh Natarajan, CEO of Zensar

By: David A. Garvin

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Decisions; Human Resources; Employees; Leadership Style; Management; Organizational Culture; Information Technology Industry; India

December 1986 (Revised February 1993)
Case

Scandinavian Airlines System

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia