Filter Results:
(1,821)
Show Results For
- All HBS Web
(3,086)
- People (4)
- News (658)
- Research (1,821)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,105)
Show Results For
- All HBS Web
(3,086)
- People (4)
- News (658)
- Research (1,821)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,105)
Sort by
- 02 Aug 2011
- First Look
First Look: August 2
assessing the outcomes of the company's strategies after 1945. It examines the challenges and costs faced by the company in recovering the ownership of its brands. While the management of distance became much easier over the course of the... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
CEO Communication By: Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna Abstract—We shed light on oral business history data, widely available and yet underutilized, as a relevant and useful resource for View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
examining performance over time, comparing adopters to non-adopters, and incorporating strategies to overcome selection bias. Evaluations that meet the highest methodological standards are critical to inform the debates about this new... View Details
Keywords: Martha Lagace
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
behavior and practices led Enron down the path from truly innovative to fraudulent management? How could Enron’s board of directors have failed to detect the business, ethical, and legal risks embedded in the company’s aggressive financial View Details
Keywords: Martha Lagace
- 03 Feb 2009
- First Look
First Look: February 3, 2009
boundaries of these learning behaviors. We find that effective virtual teams, like co-located teams, engage in both reflective and action-oriented learning behaviors. However, the virtual context highlights distinct participation View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details
- 05 Sep 2007
- First Look
First Look: September 5, 2007
However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in... View Details
Keywords: Martha Lagace
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
focuses on the economics and strategy of digital: how organizations need to adapt and change in this new environment, and the individual skills required to succeed in a digital economy. "You know that a significant change has taken... View Details
- 20 Sep 2011
- First Look
First Look: September 20
Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Publication:Management Science (forthcoming) Abstract This study looks at the role of firms' internal linkages in highly competitive... View Details
Keywords: Sean Silverthorne
- 18 Feb 2009
- First Look
First Look: February 18, 2009
active firm leadership in these courses, and establishing multiple channels of communication for employees to raise concerns with an explicit "no retaliation" policy. In January 2007, 86% of the employees were proud to work for... View Details
Keywords: Martha Lagace
- 29 Sep 2015
- First Look
September 29, 2015
dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
- 20 Jan 2010
- First Look
First Look: Jan. 20
self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit View Details
Keywords: Martha Lagace
- 22 Jun 2010
- First Look
First Look: June 22
hypothesis predicts that the organizational patterns of a development project (e.g., communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under... View Details
Keywords: Martha Lagace
- 10 Mar 2015
- First Look
First Look: March 10
and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
services that are friendly to the environment (a 1993 US executive order) and to "stimulate the use of green standards in private procurement" (a 2008 communication from the Commission of the European Communities). But despite these... View Details
- 19 Mar 2006
- Research & Ideas
Unlocking Your Investment Capital
replace it with a fixed-rate debt-like return that matches the risk characteristics of the pension liabilities. Since the typical large pension fund equity portfolio has a very high correlation with the general equity market returns, this swap View Details
- 24 Sep 2001
- Research & Ideas
Why the Internet Doesn’t Change Everything
deal of time trying to concoct a strategy for dealing with this unsettling cyber-priest. But there really wasn't much that they could do, so they left Gaillot and his liberal site alone. Partenia had won. In cyberspace, Partenia is... View Details
Keywords: by Debora L. Spar