communication strategy - Publications - Faculty & Research

February 2022
Case

Agora (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details

Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy

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June 2001 (Revised November 2001)
Case

Lucent Technologies: The Future of the New Ventures Group

Lucent Technologies' New Ventures Group has created innovative ways to commercialize Bell Labs research. The success of this approach now forces the group to evaluate whether to stay inside Bell Labs or become an external venture capitalist group. View Details

Keywords: Communication Technology; Commercialization; Research; Corporate Entrepreneurship; Telecommunications Industry

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01 Mar 2016
News

Alumni and Faculty Books for March 2016

with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society. When Climate Change Hits Home by Diogo Castro Freire (MBA 2012) (Amazon Digital Services LLC)... View Details

01 Jun 2009
News

Dispatches from the Global Classroom

There’s a lot of self-learning that goes on in the process of adjusting to a different environment. “Some students are better at reaching across cultures and being effective communicators in ambiguous situations,” continues Abrami, who... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

September 1992 (Revised January 2002)
Case

Chrysler: Iacocca's Legacy

By: Nitin Nohria and Sandy Green

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Manufacturing Industry

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18 Jul 2014
News

Team Players

Olympic Park Legacy Company. Her education and experience complemented Blumkin's, as did her roots across the river in Mamaroneck, in New York's Westchester County. Blumkin immediately signed Lehrer as manager of communications and... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

July 1, 2024
Article

Research: Speed Matters When Companies Respond to Social Issues

By: Alison Wood Brooks, Jimin Nam, Maya Balakrishnan and Julian De Freitas

Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount... View Details

Keywords: Perception; Social Issues; Public Opinion; Communication Strategy

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2015
Published Proceedings

Academic Engagement in Public and Political Discourse: Proceedings of the Michigan Meeting, May 2015

By: Andrew J. Hoffman, Kirsti Ashworth, Chase Dwelle, Peter Goldberg, Andrew Henderson, Louis Merlin, Yulia Muzyrya, Norma-Jean Simon, Veronica Taylor, Corinne Weisheit and Sarah Wilson

What is the role of the academic scholar within the discussions of the global challenges that are relevant to society, such as sustainability, health care, gun control, fiscal policy, and international affairs? How do scholars engage in a world in which knowledge is... View Details

Keywords: Higher Education; Social Issues; Knowledge Sharing; Communication Strategy

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July 2021
Article

Making Medications Stick: Improving Medication Adherence by Highlighting the Personal Health Costs of Non-compliance

By: Jon M. Jachimowicz, Joe J. Gladstone, Dan Berry, Charlotte L. Kirkdale, Tracey Thornley and Adam D. Galinsky

Poor compliance of prescription medication is an ongoing public health crisis. Nearly half of patients do not take their medication as prescribed, harming their own health while also increasing public health care costs. Despite these detrimental consequences, prior... View Details

Keywords: Prescription Drugs; Medication Adherence; Personal Health Costs; Health; Behavior; Motivation and Incentives; Communication Strategy

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01 Jun 2006
News

HBS Students Help Rebuild New Orleans

be a library of cases for use by communities coping with future disasters. “The idea is that we’d be able to fly in and talk to local business leaders and say, ‘These are some things that folks in New Orleans found useful and that you... View Details

Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

02 Dec 2020
News

Nine Ways to Have a Better 2021

Yes, we know it shouldn’t be too difficult to improve on 2020. But just to be sure, we drew on the knowledge, experience, and expertise of HBS faculty and alumni to gather nine strategies to put you over the top, whatever the year ahead... View Details

September 2008
Article

Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)

By: G. Gavetti, Daniel A. Levinthal and Jan W. Rivkin

Keywords: Strategy; Cognition and Thinking; Communication

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14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of computer and View Details

Keywords: by Robert S. Kaplan & David P. Norton

15 Jun 2021
News

HBS Addresses Racial Equity

its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an environment where all members... View Details

Keywords: Jennifer Gillespie

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details

Keywords: by Sean Silverthorne; Retail

01 Sep 2020
News

Ink: The Habit of Innovation

authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to take promising ideas forward? It... View Details

Keywords: Management of Companies and Enterprises; Management

Student-Profile

Kala Viswanathan

Technology and Operations Management.” Kala feels inspired by the community of scholars she has joined at HBS—and, more broadly, at Harvard. “The people who work alongside you in a doctoral program really shape your experience,” she says.... View Details

2013
Report

Partial Credit: How America's School Superintendents See Business as a Partner

By: Jan Rivkin

This report presents the findings of the first-ever national survey of school superintendents on U.S. competitiveness and the role of business in improving education outcomes in the U.S., including specific actions that business leaders can take to support... View Details

Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Cooperation; United States

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13 Jun 2017
News

Finding Common Ground

Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and communications services... View Details

Keywords: Ralph Ranalli

October 2013
Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu

Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details