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Show Results For
- All HBS Web
(3,398)
- People (10)
- News (870)
- Research (1,738)
- Events (28)
- Multimedia (44)
- Faculty Publications (1,179)
- 01 Jun 2017
- News
Drawing on the Crowd for Innovative Problem-Solving
organized in two categories: competitions and collaborative communities. His work has an impact both on practice, by helping partners solve difficult innovation dilemmas, and on theory, by optimizing design parameters needed to engineer... View Details
- 20 Jun 2017
- Working Paper Summaries
Conversational Peers and Idea Generation: Evidence from a Field Experiment
Keywords: by Sharique Hasan and Rembrand Koning
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- 11 Feb 2016
- News
Many Voices Working Toward a Solution
James McGee (MBA 1980) is founder of Collaborating Minds, an information-sharing and problem-solving technology platform. In this video, he explains the idea that inspired his new business venture. “I think I’ve tried to make an impact on... View Details
- Article
Experiments in Open Innovation at Harvard Medical School
By: Eva C. Guinan, Kevin J. Boudreau and Karim R. Lakhani
Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more than 20,000 faculty, research staff and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical... View Details
Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani. "Experiments in Open Innovation at Harvard Medical School." Art. 3. MIT Sloan Management Review 54, no. 3 (Spring 2013): 45–52.
- 2019
- Presentation
On Power, Ambiguity, and Mentoring in the Workplace
- 01 Dec 2002
- News
More than a Game
Serious fun: Old Boys returned from around the world for their annual match with the HBS Rugby Club Photography by Ben Staples It is said that soccer is a game for gentlemen played by barbarians, whereas rugby — a grueling physical contest that puts its unpadded... View Details
- 01 Jun 2006
- News
A New Day for Fellowships
Ed Gozonsky (MBA '54), right, spoke to Associate Professor Andrew McAfee and students after attending a class as part of Fellowship Day. HBS changed my life. The education I got here made all the difference,” retired CEO of Alleghany Corporation John Burns (MBA ’55)... View Details
- 01 Oct 2001
- News
Fourth Annual African-American Alumni Association Conference
"Navigating Success in Volatile Times" will be the theme of this year's HBS African-American Alumni Association (HBSAAA) conference. The fourth annual event, to be held October 5–7 at the Plaza Hotel in New York City, will provide insights into the strategies and tools... View Details
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- Article
Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior
By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely
Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details
Mann, Heather E., Ximena Garcia-Rada, Daniel Houser, and Dan Ariely. "Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior." PLoS ONE 9, no. 10 (October 2014).
- November 2011
- Article
Social Strategies That Work
By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
- 01 Feb 2002
- News
The Harvard Clubs of Australia: Networking with a Cause
American-born Philip W. Stern (MBA '82) moved to Australia in 1985, spending several years as a McKinsey consultant. He has been Down Under ever since. Now a self-proclaimed Sydney local, Stern is a partner at the management consulting firm of Port Jackson Partners... View Details
- 01 Apr 2002
- News
University Elections
Harvard Business School alumni are invited to participate in Harvard University’s elections for both the Board of Overseers and the Harvard Alumni Association (HAA). The elections will determine five new Overseers and six new HAA Directors. Ballots will be mailed by... View Details
- Web
Protect HBS | Information Technology
Protect HBS There are many ways you can protect Harvard Business School information and data. The following will help you think through the best ways to do that, based on the types of information you dealing with. Cloud Storage A great way to View Details
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
In an email interview, Harvard Business School professor James Austin spoke with HBS Working Knowledge managing editor Carla Tishler about his work on collaboration and his ongoing research.Tishler: You talk about companies transitioning... View Details
Keywords: by Carla Tishler
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
taking breaks help or hinder getting things done? The researchers also address questions you've likely never considered, such as how weather affects productivity and why collaboration may make you less able to solve problems. Hiding From... View Details
Keywords: by Sean Silverthorne
- Web
Employers - Institute For Strategy And Competitiveness
collaborative efforts with other employers. They also can influence the way employees think about their health and health care. Employers can and should take a more active role in the care provided to their employees. Employers can... View Details