Publications

March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details

Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

08 Feb 2011
First Look

First Look: Feb. 8

School Case 511-097 The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June... View Details

Keywords: Sean Silverthorne

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

of people analytics involve talent and performance—determining the qualities that distinguish a company’s best managers and strongest teams and identifying growth and development opportunities. As the field... View Details

Keywords: by Ben Rand

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations... View Details

August 2011 (Revised November 2012)
Case

Ramesh Patel at Aragon Entertainment Limited

By: Anthony J. Mayo and Joshua D. Margolis

Ramesh Patel, a high potential employee, was excited to be named to the company's New Horizons Board, a select team responsible for producing recommendations for new products or line extensions for Aragon Entertainment. Patel's co-worker and friend, Jeremy Gibson was... View Details

Keywords: Groups and Teams; Conflict and Resolution; Conflict Management; Interpersonal Communication; Spoken Communication; Communication Intention and Meaning; Jobs and Positions; Performance; Entertainment and Recreation Industry

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the View Details

Keywords: Technology

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

December 1999 (Revised January 2000)
Case

Agrochemicals at Ciba-Geigy AG (B)

By: Michael L. Tushman, Wendy Smith and Daniel Radov

Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details

Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

that have a lot of break time). And they work full-time, willing to do whatever needs doing to deliver a “magical” experience for guests, and willing to both teach their jobs and learn other people’s jobs. For this, team members are... View Details

Keywords: by James Heskett

Program

Driving Digital Strategy

advantage of the opportunities presented by digital transformation Learn how new technologies are impacting business Make digital transformation a key part of your organization's strategy Create and manage the capabilities that drive... View Details

January 2023
Case

Inclusion and Diversity at Mars Petcare

By: Katherine Coffman and Tom Quinn

In 2020, the Mars Petcare Leadership Team found themselves dealing with critically important inclusion and diversity issues. Social unrest, including unprecedented protests for racial justice in the U.S. and across the globe, generated an urgency for substantive... View Details

Keywords: Talent and Talent Management; Diversity; Ethnicity; Gender; Race; Food and Beverage Industry; Health Industry; Europe; North and Central America; Asia; South America; Oceania

Program

Rising Generation in the Family Enterprise

responsibility to society? This program focuses specifically on the choices facing the rising generation in the context of a successful family enterprise. Some members of the new generation will decide to pursue leadership roles in View Details

November 2006 (Revised December 2006)
Case

Pitney Bowes Inc.

By: Clayton M. Christensen and Ho Howard Yu

Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details

Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry

10 Sep 2014
Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in... View Details

Keywords: by Dina Gerdeman

December 1998 (Revised May 1999)
Case

Specialty Medical Chemicals

By: Richard G. Hamermesh and Lucinda Doran

A new general manager is supposed to rekindle growth. Seven months later, he questions the abilities of his direct reports. An organizational psychologist is brought in to assess his people. The general manager now has to decide who to keep and how to structure his... View Details

Keywords: Decisions; Employees; Leadership Development; Management Teams; Organizational Structure; Cognition and Thinking

February 2009 (Revised April 2011)
Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha

Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details

Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution