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  • 03 May 2011
  • First Look

First Look: May 3

Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

enhance the emotional payoff of charitable initiatives. 2013 pub Learning by Supplying By: Alcácer, Juan, and Joanne Oxley Abstract—Learning processes lie at the heart of our understanding of how firms build capabilities to generate and View Details
Keywords: Anna Secino
  • 05 Mar 2013
  • First Look

First Look: March 5

discussed in terms of strategic and non-strategic linguistic cues.   Working PapersFinding the God Particle of the Sustainability Business Case: Greener Pastures for Shareholder Value Authors:Bertoneche, Marc L., and Cornis Van der Lugt... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

helped raise equity for two retail food chains, Café Coffee Days and Barista. "It's possible to adapt successful U.S. strategies to India," said Raheja, "but you need a sustainable competitive... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • February 2002 (Revised April 2011)
  • Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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  • 2024
  • Article

Financial Constraints and Short-term Planning are Linked to Flood Risk Adaptation Gaps in U.S. cities

By: Shirley Lu and Anya Nakhmurina
Adaptation is critical in reducing the inevitable impact of climate change. Here we study cities’ adaptation to elevated flood risk by introducing a linguistic measure of adaptation extracted from financial disclosures of 431 US cities over 2013–2020. While cities with... View Details
Keywords: City; Natural Disasters; Climate Change; Adaptation; Risk and Uncertainty; Strategic Planning
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  • Teaching Interest

Overview

21st Century Energy — Dr Crawford teaches this EC course, which exposes students to business models and management diilemmas, all along the energy value chain — from oil sands and pipelines, to coal and natural gas, hydro and nuclear, wind and solar, to biofuels. The... View Details
Keywords: Energy; Energy Efficiency; Energy Storage; Governance; Energy Generation; Renewable Energy; Energy Sources; Resource Allocation; Environmental Sustainability; Corporate Accountability; Corporate Governance; Ethics; Competitive Strategy; Energy Industry; Chemical Industry; Mining Industry; Agriculture and Agribusiness Industry; Technology Industry; Europe; Asia; United States
  • September 2013
  • Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details
Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry
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  • July 2004 (Revised May 2008)
  • Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details
Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami
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  • August 2023 (Revised March 2024)
  • Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
Keywords: Dairy Industry; Business Earnings; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium
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  • 01 Sep 2003
  • News

Books

authors of What Really Works: The 4+2 Formula for Sustained Business Success spent five years analyzing two hundred well-known and popular business practices to tell you what really works (and, surprisingly, what does not) to get and keep... View Details
Keywords: Deborah E. Blagg; Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 22 Apr 2014
  • First Look

First Look: April 22

practitioners alike now recognize that a firm's capacity to assimilate and use know-how from external sources-what Cohen and Levinthal (1990) called "absorptive capacity"-plays a central role in innovation performance. In recent years, a common View Details
Keywords: Sean Silverthorne
  • April 2013
  • Teaching Plan

Marks and Spencer: Plan A (TP)

By: David Bell and Michael Norris
Teaching Note for 509029. View Details
Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry
Related
  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

making. Competing in the Age of Digital Platforms helps participants understand how to create sustainable value whether competing as, with, or against digital platforms, while Competing in the Age of AI—Virtual looks at advancements in AI... View Details
Keywords: Jennifer Gillespie
  • January 1999
  • Case

Ciba Specialty Chemicals

By: Forest L. Reinhardt
Based on extensive interviews, this case discusses the environmental policies of a successful firm in the specialty chemicals business. Executives at Ciba have differentiated products along environmental lines and have used environmental scrutiny as a tool for cutting... View Details
Keywords: Environmental Sustainability; Business or Company Management; Cost Management; Risk Management; Business Strategy; Globalized Firms and Management; Competitive Advantage; Chemical Industry
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  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

true cluster in Costa Rica will take decades to complete, but I'm confident that it will be sustainable because the country offers some unique qualities that are a source of competitive advantage — among them, the highest computer usage... View Details
Keywords: Re: Michael E. Porter
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage describes organizations that, Beer says, "are diametrically opposite to the firms we saw fail on Wall Street. The book's perspective also... View Details
Keywords: by Martha Lagace
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

dynamic distinction helps for understanding whether and how sustainability practices can help companies establish a competitive advantage over time. The Economic Effects of Private Equity Buyouts This study of 6,000 private equity buyouts... View Details
Keywords: by Sean Silverthorne
  • 01 Feb 1998
  • News

HBS Alumni Association Board of Directors: President's Report

other. Its findings will lead to recommendations for HBS programs and initiatives that would meet the needs of this ever-growing overseas constituency. In addition, a subcommittee is working with the School to develop a sustainable... View Details