Span Of Attention - Publications - Faculty & Research

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

In the aftermath of such highly public and grossly damaging business debacles as Enron, Tyco, and WorldCom, much attention and plenty of criticism have been directed at those... View Details

Keywords: by Robert S. Kaplan

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

caps, for instance—"that we never see. Many bottlers are in a supply chain of their own." Action Steps Despite these challenges, there are many ways that companies can take steps to battle HIV and AIDS, summarized Ruggie: Pay... View Details

Keywords: by Martha Lagace

18 Jul 2005
Research & Ideas

Time to Rethink the Corporate Tax System?

environment? A: Because of increased activity by tax planners within corporations and the heightened attention to tax shelters by regulators, boards have to become attuned to what tax risks are being borne... View Details

Keywords: by Ann Cullen

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

continuous moments of joy was the best way of retaining it. Thus, the most captivating ads in the experiment were those that began by surprising the viewer and then went on to make the viewer smile. But... View Details

Keywords: by Carmen Nobel; Advertising

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

the person show evidence of imagination? Of really knowing what it means to work very hard and persevere to solve problems? And we hardly ever pay attention to intrinsic... View Details

Keywords: by Mallory Stark & Martha Lagace

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

create such a spellbinding experience: a world-class magician. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, has paired up with magician Jason Randal to teach innovation to business... View Details

Keywords: by Dina Gerdeman; Consumer Products

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

intervention The COVID-19 crisis has exposed major shortcomings in the US public health infrastructure, and when we come out of the crisis, I think the US will be ready to invest much more in the systems that help us prevent and fight... View Details

Keywords: by Danielle Kost

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

The COVID-19 pandemic continues to rock the workplace with no end in sight, leaving business leaders to struggle with a wide variety of challenges, including keeping staff members happily engaged—and employed. To make sense View Details

Keywords: by Dina Gerdeman

23 Sep 2008
First Look

First Look: September 23, 2008

has arrived. Thanks to 50 years of research by judgment and decision-making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded. This paper argues that... View Details

Keywords: Martha Lagace

Publications