Publications

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July 2021
Article

The Effect of Price on Firm Reputation

By: Michael Luca and Oren Reshef

While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price... View Details

Keywords: Pricing; Reputation Systems; IT Policy And Management; Economics Of Digital Platforms; Business Ventures; Reputation; Price; Consumer Behavior; Analysis

February 2021 (Revised February 2021)
Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details

Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles

June 2006 (Revised January 2007)
Case

e-Types A/S

A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they... View Details

Keywords: Business Model; Mission and Purpose; Value Creation; Creativity

27 May 2014
First Look

First Look: May 27

Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social... View Details

Keywords: Sean Silverthorne

Web

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

and Community Outreach & Social Justice Advocacy - donations rolled in quickly and that money was put to use in the community. Looking towards the future, the ARF leadership team wants to build on their momentum and increase long term... View Details

March 2020 (Revised June 2023)
Case

EyeControl: Inspiring Communication

By: Paul A. Gompers and Danielle Golan

Eye-controlled communication device startup EyeControl was founded in Tel Aviv, Israel in 2016 by cofounders with a shared personal connection to locked-in syndrome—a neurological disorder that left sufferers cognitively sound, yet paralyzed, with the exception of eye... View Details

Keywords: Health Disorders; Communication Technology; Business Startups; Expansion; Finance; Decision Making; Social Enterprise; Medical Devices and Supplies Industry

Profile

LaToya Marc

Growing up in small towns in Georgia, Louisiana, and Texas, LaToya Marc found her passion for social justice tempered by the practical need to make a decent living. "I was raised by a single mother who stressed the importance of... View Details

Keywords: Financial Services; Nonprofit/Government/Education

Web

Field Course: Foundry AI Lab - Course Catalog

applications that will guide an entrepreneur to relevant content, serve as a tutor, and advise the entrepreneur on key venture decisions. HBS’s goal with Foundry is to dramatically increase the School’s impact on entrepreneurs, helping to... View Details

Web

Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor - Course Catalog

exercise in frustration and futility. The purpose of this course is to demystify sales and help you understand how to manage go-to-market functions within entrepreneurial settings. The course material is applicable whether you become an entrepreneur, View Details

Web

Strategy and Technology - Course Catalog

technology-intensive firms? And how can they build and sustain value in emerging technologies? Industries covered range widely, including Generative AI, esports, autonomous vehicles, collaboration tools, cybersecurity, cloud services, e-commerce, View Details

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

the right owners for your next chapter of wealth-generating (and social value-generating) ventures. Selling a family business can be a wrenching decision, but is an option more families should follow. ©iStock.com/PeopleImages But it's... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Retail

13 Oct 2020
Blog Post

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part

process that educates and engages donors and anti-racism allies. By building a platform that explains how donors can make an impact through the ARF four Pillars of Purpose - Justice System Reform, Education Parity, Health & Wellness Access, and Community Outreach &... View Details

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

between immigrants and natives. Results in this paper indicate that, even when diversity is economically beneficial, it may nonetheless be socially hard to manage. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55981... View Details

Keywords: Dina Gerdeman

June 2007 (Revised March 2010)
Case

Managing Orthopaedics at Rittenhouse Medical Center

By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic

Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of... View Details

Keywords: Business Units; Business Model; Health Care and Treatment; Service Operations; Conflict Management; Competition; Health Industry

January 2007
Article

Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business

By: G. Jones and Peter Miskell

This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details

Keywords: Mergers and Acquisitions; Integration; Value; Knowledge Use and Leverage; Business and Shareholder Relations; Interests; Business Ventures; Employees; Food and Beverage Industry

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02 Jan 2001
Research & Ideas

Gurus in the Garage

and growth. That triumph can be attributed to the Valley's distinctive geography, history, and culture. Why The Triumph Viewing the valley from the flight approach to San Francisco International, one is struck by how small the region is. As View Details

Keywords: by Dorothy Leonard & Walter Swap

February 2010
Article

Conflict of Interest and the Intrusion of Bias

By: Don A. Moore, Lloyd Tanlu and Max Bazerman

This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details

Keywords: Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation

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January 2008 (Revised January 2008)
Case

Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model

By: Robert G. Eccles

Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior... View Details

Keywords: Business Model; For-Profit Firms; Decision Choices and Conditions; Financial Strategy; Health Care and Treatment; Health Disorders; Medical Specialties; Nonprofit Organizations; Emotions; Health Industry; United States