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Show Results For
- All HBS Web
(2,427)
- People (4)
- News (416)
- Research (1,771)
- Events (4)
- Multimedia (13)
- Faculty Publications (1,062)
- 01 Jun 1998
- News
Mark Tatum
vice president of the university's Black Alumni Association. Working at Procter & Gamble after graduation, he was promoted four times in four years, eventually becoming an award-winning corporate account executive. As a regional sales... View Details
Keywords: Susan Young; photograph by Webb Chappell
- 28 May 2008
- First Look
First Look: May 28, 2008
confidential information for the Euro Elektrische Keramische Vorrichtungen, GmbH (Euro EKV) management role. Challenges include how to set up and implement the most promising sale process, come up with the... View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers rely on temporary workers during the holiday season, so training and managing frontline staff becomes essential. Finally, retail executives should be highly focused on customer service. Consumers who shop in person will likely... View Details
- June 1997
- Supplement
MicroFridge: Robert Bennett, President and CEO, OPM Presentation
By: Norman A. Berg
Robert P. Bennett of MicroFridge discusses a number of topics including his philosophy, his company's market focus, the reorganization of the selling organization, reduction of overhead, the company's poor performance in the past year, its partnership with Sanyo, and... View Details
- January 1973 (Revised March 2006)
- Case
Tyler Abrasives, Inc.
Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
- 01 Jun 2012
- News
Alumni Book Briefs
Kubacki (MBA 2000) (Wiley) The authors explain how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from a comprehensive sales... View Details
- April 2002 (Revised July 2002)
- Case
Imagicast
By: John T. Gourville and Alison Berkley Wagonfeld
Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)
- 21 Oct 2014
- First Look
First Look: October 21
analyzing the relevant processes. Part 2 discusses strategic choices, what research tells us about selling effectiveness, and how to translate a strategy into customer-selection and sales-call criteria. Part 3 focuses on core sales View Details
Keywords: Sean Silverthorne
- Web
Buy Now, Pay Later: Research Links - Manuscript Collections
sent to a friend who owed him money—in this homemade account book from 1673 to 1693. The book, bound in rawhide and sewn with linen thread, chronicles the family’s activity in farming and household management as well as shoemaking. Jacob... View Details
- 01 Sep 2005
- News
Perfection’s Price
emphasize a shopping experience that includes spacious aisles, comfortable seating throughout the store, sophisticated climate control because their customers “tend to get warmer faster,” larger dressing rooms and mirrors, and a sales... View Details
Nelson Doubleday
1947 as the largest publishing house in the nation with annual sales over $30 million. Doubleday was a keen manager who readily terminated unprofitable enterprises and embraced modern advertising techniques... View Details
Keywords: Publishing & Print Media
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
to a subscription model to ensure that they gain buy-in from the sales force, provide the right incentives to spur sales, and, perhaps most importantly, facilitate a shift away from one-time sales to View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
what is clear is that the organization will have to be one that both consumers need and doctors trust, says John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
offer order management solutions and the corresponding efficiency that can then be gained by reallocating sales investments. Some small innovative firms like Comergent have taken it a step further. They... View Details
Keywords: by Sarah Jane Johnston
- 9 AM – 10 AM EDT, 20 Mar 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: March 20, 2019 - May 15, 2019 View Details
- 01 Dec 2006
- News
Inside Intel
Field sales was aware of the problem Intel faced, but, according to a sales engineer in the Hauppauge, New York, headquarters of Intel’s Atlantic Region, “the message wasn’t getting through to View Details
- 12 PM – 1 PM EST, 29 Nov 2018
- Webinars: Career
The Shiny Penny: How to Maximize the M&A Value of your Company
Angel investor Steve Kirschner explains how to maximize the M&A valuation of your company heading into a private sale.
View Details- 25 Jan 2019
- Blog Post
Not Waiting for Progress: Diversity and Inclusion in the Film Industry
stepped on campus, I felt it was my responsibility to be a fully contributing member of that community.” At the Capital Group, where he spent several post-college years before HBS, Diamond learned about the asset management business and... View Details
- 01 Jun 1998
- News
New Releases
retail sales will pass through a franchise chain; fully 96 percent of the American population has eaten at a McDonald's. Considering the astonishingly rapid growth of chains in recent years, it is not surprising that a comprehensive... View Details