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  • All HBS Web  (34,587)
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  • May 2012
  • Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
  • 27 Feb 2014
  • HBS Seminar

Rakesh Khurana, Harvard Business School

  • 01 Jun 2006
  • News

The Baby Business

elsewhere that regulation can provide the legitimacy and order that nascent industries need in order to grow. Are there any calls for regulation from within the baby business itself? In the early days of a... View Details
Keywords: Garry Emmons; Government; Health, Social Assistance
  • January 2005 (Revised March 2007)
  • Background Note

Game Theory and Business Strategy

By: Felix Oberholzer-Gee and Dennis A. Yao
Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment. View Details
Keywords: Game Theory; Trust; Business Strategy
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Oberholzer-Gee, Felix, and Dennis A. Yao. "Game Theory and Business Strategy." Harvard Business School Background Note 705-471, January 2005. (Revised March 2007.)
  • October 2003 (Revised December 2006)
  • Case

Corrupt Practices in International Business

By: Rafael M. Di Tella and Robert E. Kennedy
Explores various aspects of corruption in international business. This abridged case contains materials from both Corruption in International Business (A) & (B), but does not include the example "caselets." A rewritten version of earlier cases. View Details
Keywords: Globalized Firms and Management; Crime and Corruption
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Di Tella, Rafael M., and Robert E. Kennedy. "Corrupt Practices in International Business." Harvard Business School Case 704-017, October 2003. (Revised December 2006.)
  • 9 AM – 10 AM EDT, 26 Jun 2019
  • HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: June 26, 2019 - July 17, 2019 View Details
  • 9 AM – 10 AM EST, 06 Feb 2019
  • HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: February 6, 2019 - February 27, 2019 View Details
  • 2008
  • Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details
Keywords: Business or Company Management; Creativity
Citation
Related
Austin, Robert D., and Lee Devin. "Artistic Methods and Business Disorganization." In 21st Century Management: A Reference Handbook, edited by Charles Wankel, 490–499. Los Angeles: Sage Publications, 2008.
  • Web

Courses - Business History

Courses Since 1927, Harvard Business School has been a pioneer in teaching business history. The Business History Initiative continues this tradition and seeks to facilitate... View Details
  • 17 Feb 2023
  • News

Now at Harvard Business School: The South Sea Bubble, 1720: Narratives of the First International Crash

  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black View Details
  • 11 Jun 2019
  • News

Four Pragmatic Business Tips From Harvard Business School Professor Frances Frei

  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black View Details
  • 26 Apr 2023
  • News

Behind the Scenes: 200 Episodes of Cold Call, Harvard Business School’s Flagship Podcast

  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black View Details
  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black View Details
  • 28 Oct 2011
  • News

Business Wasn't Always the Villain

  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black View Details
  • 24 Oct 2011
  • News

Harvard Business School's Business and Environment Initiative to Host Conference in 2013

  • Web

Art Nature Business

Initiative at Harvard Business School, Art, Nature, and Business: Perspectives on the Environment presents works of art from the HBS Art and Artifacts Collection and the Schwartz Art Collection that address... View Details
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